# Urban Animal Ads 'City Farmers' Uses Humor to Appeal to Dog and Cat Owners By Katie Cordrey | Published 2010-06-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/city-farmers References: [thenewspaperworks.au](http://www.thenewspaperworks.com.au/index.cfm?objectid=EC25425E-5056-887E-A6911A87D4C01448) & [adsoftheworld](http://adsoftheworld.com/taxonomy/brand/city_farmers) City Farmers in Western Australia specializes in pet products and yard supplies. The company recently ran ads to illustrate how people actually interact with their pets might be improved by purchasing their products. The [humorous and creative ads](https://www.trendhunter.com/trends/onepack-plan) express City Farmers’ corporate personality -- a vacant fishbowl advertises [catfood](https://www.trendhunter.com/trends/purradise) and a dog next to his sleeping owner advertises [pet beds](https://www.trendhunter.com/trends/wintertime-wellness). Dog poo with a footprint just inside a door suggests a doggie door would've been useful and a woman walking her dog in the rain suggest that a doggie raincoat would make that woman's life a lot more enjoyable. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 43% | Activity: 35% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Creative Advertising:** Exploring innovative and humorous ways to advertise products and appeal to consumers. - **Personalized Pet Products:** Developing customized pet products that improve the daily interactions between pets and their owners. - **Enhanced Pet Accessories:** Designing innovative pet accessories that enhance the comfort and convenience of pet ownership. ### Where This Applies - **Pet Retail:** Pet retailers can capitalize on the trend by offering a wide range of creative and personalized products to attract customers. - **Advertising and Marketing:** The advertising and marketing industry has the opportunity to create memorable and impactful campaigns that resonate with pet owners. - **Design and Manufacturing:** Designers and manufacturers can develop innovative and practical pet accessories to meet the growing demand for enhanced pet experiences. ## Related on Trend Hunter - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Pet Play-Centric Campaigns](https://www.trendhunter.com/trends/playtime-campaign.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Human-Centric Pet Retail Experiences](https://www.trendhunter.com/trends/my-human.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Idyllic Pet Pop-Ups](https://www.trendhunter.com/trends/the-best-pet-house-ever.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md)