# Scenic City Editorials The Ones 2 Watch 'Simple Leisures' Story is Elegantly Styled By Jana Pijak | Published 2015-05-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/city-editorial References: [theones2watch](http://theones2watch.com/editorial/men/22653/) & [cargocollective](http://cargocollective.com/romamilova/BIO-CONTACT) Photographer Roman Milovanov captures 'Simple Leisures,' a scenic, city editorial that is lensed for style website The Ones 2 Watch. This image series is not only elegantly styled but boasts gorgeous imagery of its urban backdrop. Highlighting a range of [designer menswear staples](https://www.trendhunter.com/trends/luxury-menswear-campaign), this city editorial embodies a sophisticated air. Styling for the series is courtesy of Olga Bobrova who dresses the shoot's star, model Vladimir Averyanov in pieces from Jil Sander, Dries Van Noten and Comme des Garcons among other labels. The model poses in [structured coats, impeccably tailored suits](https://www.trendhunter.com/trends/louis-vuitton-fall-2026) and oversized hats that are androgynous in their look. This striking city editorial is created in partnership with Rosie Daly who helps photographer Roman Milovanov brings its scenic, visual theme to life. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 78% | Activity: 48% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Scenic City Editorials:** Disruptive innovation opportunity: Explore new ways to showcase urban backdrops in fashion editorials. - **Elegantly Styled:** Disruptive innovation opportunity: Develop new styling techniques to elevate the sophistication of menswear editorials. - **Androgynous Fashion:** Disruptive innovation opportunity: Create androgynous designs that redefine traditional gender norms in fashion. ### Who This Affects Most - **Fashion Photography:** Disruptive innovation opportunity: Integrate advanced technology and techniques to enhance the visual impact of fashion photography. - **Fashion Styling:** Disruptive innovation opportunity: Adopt sustainable fashion practices in the styling process to support ethical brands and promote conscious consumption. - **Menswear Design:** Disruptive innovation opportunity: Utilize innovative materials and production methods to create high-quality, sustainable menswear collections. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Elevated Basics Collections](https://www.trendhunter.com/trends/aaron-levine.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)