# Branded City Cleanups For Each Product United by Blue Sells, a Pound of Trash is Removed By Laura McQuarrie | Published 2015-04-21 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/city-cleanup References: [snewsnet](http://www.snewsnet.com/press-release/united-by-blue-named-best-for-community/) & [unitedbyblue](http://unitedbyblue.com/collections/cleanups) On top of producing eco-friendly fashion from recycled and repurposed materials, [United by Blue](https://www.trendhunter.com/trends/donate-food) makes another big commitment to the world—for each product that it sells, the brand removes a pound of trash from oceans and waterways through city cleanups. Since it launched in 2010, the brand has hosted and organized over 120 cleanups in 21 states, bringing together more than 4,000 volunteers to remove over 250,000 pounds of trash. As a company with [B Corporation](https://www.trendhunter.com/trends/blk-bold1) certification, United by Blue has just been recognized on the non-profit B Lab's 'Best for the World' list for its ability to engage communities for the purposes of good. In a continual effort to increase environmental awareness across North America, United by Blue will be co-hosting a city cleanup in Toronto, Canada this spring. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 59% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Eco-friendly Fashion:** Opportunity to produce fashion items from recycled materials - **Community Engagement:** Opportunity to engage communities for environmental good - **City Cleanups:** Opportunity to organize trash removal initiatives in cities ### Who This Affects Most - **Fashion Industry:** Opportunity for fashion brands to produce eco-friendly fashion from recycled materials - **Environmental Nonprofits:** Opportunity to engage communities in environmental cleanup efforts - **Municipalities:** Opportunity for cities to organize cleanups and remove trash from oceans and waterways ## Related on Trend Hunter - [Footwear Aquarium Partnerships](https://www.trendhunter.com/trends/monterey-bay-aquarium.md) - [Exclusive Brand Ambassador Programs](https://www.trendhunter.com/trends/brand-ambassador-program.md) - [Sustainable Yacht Crew Uniforms](https://www.trendhunter.com/trends/national-marine-suppliers.md) - [Eco-Minded Denim Capsules](https://www.trendhunter.com/trends/bayeas.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Adventurer-Focused Sustainable Apparel](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear.md) - [Park-Inspired Outdoor Fashion Capsules](https://www.trendhunter.com/trends/parks-project-1.md) - [Eco-Conscious Cleaning Product Packaging](https://www.trendhunter.com/trends/recovered-coastal-plastic-packaging.md) - [Sustainable Brand Certificates](https://www.trendhunter.com/trends/certified-b-corporation.md)