# Interactive Karaoke Billboards Santander's Fun City Billboards Appeal to Millennials By Laura McQuarrie | Published 2016-10-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/city-billboard References: [prexamples](http://prexamples.com/2016/09/santander-creates-from-bus-stop-to-bus-stop-campaign/) & [youtube](https://www.youtube.com/watch?list=PLDBkLKckQqkrIBlfU1hwkNqM81_meqgul&v=8saCCDQrQ9Q) [Santander](https://www.trendhunter.com/trends/accessibility-scores) Bank is now running a new campaign called 'From Bus Stop to Bus Stop' in Brazil that involves the setup of [fun city billboards](https://www.trendhunter.com/trends/dreamies-treats) across major universities in São Paulo. One of the most fun examples is a billboard that doubles as a [karaoke station](https://www.trendhunter.com/trends/lyricsinspired-ooh-campaign), which invites young people on the streets to gather with groups of friends and sing their hearts out to the words that appear on-screen. As part of its ongoing efforts as a brand to ask: "How can we help you today?" Santander's 'From Bus Stop to Bus Stop' campaign also includes a variety of useful Millennial-targeted billboards that charge phones, offer Wi-Fi connectivity, provide umbrellas in the rain and more. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 16% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Interactive Karaoke Billboards:** Disruptive innovation opportunity: Brands can create interactive billboards that engage millennials through fun experiences like karaoke. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity: Advertising agencies can incorporate interactive karaoke billboards in their campaigns to attract and engage millennials. - **Banking:** Disruptive innovation opportunity: Banks can explore the use of interactive billboards to connect with younger customers and offer innovative services like charging phones and providing Wi-Fi connectivity. - **Out-of-home Media:** Disruptive innovation opportunity: Out-of-home media companies can revolutionize the billboard industry by incorporating interactive elements and experiences that appeal to millennials. ## Related on Trend Hunter - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Hydrating Outdoor Billboards](https://www.trendhunter.com/trends/bpm-pay.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Personalized Grocery Billboard Campaigns](https://www.trendhunter.com/trends/tesco-ireland-1.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Musical Monsoon Billboards](https://www.trendhunter.com/trends/brooke-bond-taj-mahal-tea.md)