# Yuzu-Flavored Vodka Spirits EFFEN Vodka's Yuzu Citrus Vodka Blends Grapefruit, Yuzu and Herbs By Laura McQuarrie | Published 2019-04-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/citrus-vodka References: [prnewswire](https://www.prnewswire.com/news-releases/effen-vodka-expands-portfolio-with-effen-rose-and-effen-yuzu-citrus-300829538.htmlhttps://www.effenvodka.com/) & [effenvodka](https://www.effenvodka.com/vodka-flavors/yuzu-citrus) EFFEN Vodka is adding to its portfolio of super-premium and [smooth vodka products](https://www.trendhunter.com/trends/purity-citron) with Yuzu Citrus Vodka, which introduces a new flavor experience. To help fans truly appreciate the uniqueness of yuzu, the brand combined a variety of citrus fruits with herbs to accent its subtle flavor. The tasting notes for the EFFEN Yuzu Citrus Vodka describe the product as having "bright citrus, with floral black notes." When it comes to enjoying the product, the brand recommends adding it to [grapefruit-flavored club soda](https://www.trendhunter.com/trends/spindrift-yuzu-mandarin) or potentially even a cocktail made with lemonade or grapefruit juice. According to EFFEN Vodka, "The Yuzu fruit, which is known for its use and origin from Japan and East Asia is exploding with popularity and purpose across the US." ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 3% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Citrus-infused Alcoholic Beverages:** Opportunity for creating unique and flavorful alcoholic beverages by infusing various citrus fruits with herbs. - **Growth of Yuzu Fruit's Popularity:** Emerging trend of using yuzu fruit in food and beverage products due to its popularity and unique flavor. - **Premium Fruit-flavored Vodkas:** Market demand and opportunity for premium vodka brands to create fruit-flavored variations with unique flavor profiles. ### Where This Applies - **Alcoholic Beverage Industry:** Opportunity for companies to innovate and offer new citrus-infused alcoholic beverages to cater to consumer preferences. - **Fruit Flavoring Industry:** Rising demand for fruit flavors in various products, including alcoholic beverages, presents opportunities for companies specializing in fruit flavoring. - **Craft Vodka Industry:** Craft vodka producers can seize the opportunity to develop premium fruit-flavored vodka variations, such as yuzu-infused vodka, to attract discerning consumers. ## Related on Trend Hunter - [Yuzu-Flavored Sparkling Waters](https://www.trendhunter.com/trends/made-with-real-fruit.md) - [RTD Yuzu Refreshment](https://www.trendhunter.com/trends/yuzu-ade.md) - [Recipe-Ready Yuzu Juices](https://www.trendhunter.com/trends/yuzu-juice.md) - [Yuzu-Infused Alcohol Alternative Tinctures](https://www.trendhunter.com/trends/take-the-edge-off1.md) - [Citrusy Japanese-Style Gins](https://www.trendhunter.com/trends/love-drinks-etsu-gin.md) - [Citrusy Strawberry Gins](https://www.trendhunter.com/trends/japanese-yuzu-white-strawberry-gin.md) - [Aromatic Citrus Juices](https://www.trendhunter.com/trends/yuice.md) - [Lemon-Flavored Vodka Expressions](https://www.trendhunter.com/trends/lemon-flavored-vodka.md) - [Uplifting Yuzu Fragrances](https://www.trendhunter.com/trends/youzu.md)