# Hoppy Soft Drinks 'Hopsoda' is a Unique Yuzu Citrus Soft Drink Combined with Hops By Laura McQuarrie | Published 2018-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/citrus-soft-drink References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/06/hopsoda.html) & [hopsoda.pl](http://www.hopsoda.pl/) 'Hopsoda' is a citrus soda drink that combines the flavors of [different kinds of hops](https://www.trendhunter.com/trends/sparkling-hop-water) with the Asian yuzu fruit. The beer-styled soft drink comes packaged in a tall amber bottle with a crimped metal cap and a wraparound label that depicts a character with a physical likeness to green hops themselves. Hopsoda worked with Ostecx Créative on the positioning, packaging design and identity of the standout new soft drink product, which emphasizes some of the [citrus soft drink's exotic qualities](https://www.trendhunter.com/trends/spindrift-yuzu-mandarin). As many people around the world are opting for [non-alcoholic drinks](https://www.trendhunter.com/trends/public-coast-brewing), particularly young Millennials, a growing number of brands are attempting to catch the interests of these consumers with products that feature a mix of hybridization and offbeat branding. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 31% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Non-alcoholic Hybrid Drinks:** The trend of combining unusual flavors and ingredients in non-alcoholic drinks to appeal to young Millennials and non-alcohol drinkers. - **Offbeat Branding:** Brands are using unique and eye-catching packaging designs and identities to appeal to consumers looking for something different and refreshing. - **Citrus and Hops Fusion:** The trend of infusing the flavors of citrus fruits, like yuzu, with hops to create unique and refreshing soft drinks with a beer-like twist. ### Where This Applies - **Beverage Industry:** Claims a large share of the market by developing non-alcoholic drinks that combine unexpected flavors and appeal to young non-alcohol consumers. - **Packaging Industry:** Helps create innovative and standout packaging designs that capture attention and communicate the unique qualities of offbeat soft drink products. - **Craft Brewery Industry:** Expands its market by exploring the creation of non-alcoholic hop-infused soft drinks that appeal to health-conscious consumers seeking new taste experiences. ## Related on Trend Hunter - [Dry-Hopped Non-Alcoholic Brews](https://www.trendhunter.com/trends/hoplark-00.md) - [Hops-Infused Sparkling Water](https://www.trendhunter.com/trends/sidekick-sparkling-hop-water.md) - [Earthy Springtime Seltzers](https://www.trendhunter.com/trends/lolo-hops.md) - [Low-Sugar Craft Sodas](https://www.trendhunter.com/trends/hoplark-the-soda-set.md) - [RTD Yuzu Refreshment](https://www.trendhunter.com/trends/yuzu-ade.md) - [Citrusy Hopped Tea Refreshments](https://www.trendhunter.com/trends/hop-wtr-iced-tea-lemonade1.md) - [Hopped Alcohol-Free Kombuchas](https://www.trendhunter.com/trends/momo-x-orbit-beers-hops-kombucha.md) - [Dry January Refreshments](https://www.trendhunter.com/trends/hop-wtr-drink.md) - [IPA-Inspired Sparkling Waters](https://www.trendhunter.com/trends/hop-splash.md)