# See-Through Soccer Balls AGENT Suggests a Transparent Alternative with the CITRUS Soccer Ball By Brian G Randles | Published 2010-02-23 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/citrus-soccer-ball References: [thedesignblog.org](http://www.thedesignblog.org/entry/ctrus-is-the-first-hybrid-soccer-ball-you-can-see-through-literally/) & [notcot.org](http://www.notcot.org) AGENT is a strategic intelligence embassy. Why they are dipping their toes into the waters of the [football world](https://www.trendhunter.com/trends/furon-v8), I will never know. What I do know is the CITRUS soccer ball comes with so much potential that it only makes sense that a research team outside of the field of sports came up with it. Capable of changing colors during key moments of the game (after a goal is scored, offsides, out of bounds, etc.) and somehow even more flexible than soccer balls of today, the CITRUS soccer ball's capabilities make its [see-through design](https://www.trendhunter.com/trends/transparent-bean-bag) seem like just a side note. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 65% | Activity: 96% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### What's Driving This Trend - **Color-changing Sports Equipment:** Opportunity for creating sports equipment that changes colors during key moments of the game to enhance the spectator experience. - **Flexible Sports Equipment:** Potential for developing more flexible sports equipment to improve performance and durability. - **Transparent Design in Sports:** Disruptive innovation opportunity in incorporating transparent designs in sports equipment for aesthetic appeal and unique functionality. ### Who This Affects Most - **Sports Equipment Manufacturing:** Opportunity for sports equipment manufacturers to integrate color-changing and flexible designs into their products. - **Sporting Events and Entertainment:** Disruptive innovation opportunity in utilizing color-changing sports equipment to enhance the viewer experience at sporting events. - **Material Science and Design:** Potential for collaboration between material science experts and designers to develop transparent and flexible sports equipment with improved performance characteristics. ## Related on Trend Hunter - [Square-Shaped Soccer Balls](https://www.trendhunter.com/trends/unplayaball.md) - [Official Connected FIFA Balls](https://www.trendhunter.com/trends/connected-soccer-ball.md) - [Deconstructed Eroded Soccer Balls](https://www.trendhunter.com/trends/deconstructed-soccer-ball.md) - [Unfolding Soccer Ball Sets](https://www.trendhunter.com/trends/soccer-ball-set.md) - [Tech-Enriched Sports Equipment](https://www.trendhunter.com/trends/goal-concept.md) - [Color-Changing Cleats](https://www.trendhunter.com/trends/color-changing-cleats.md) - [Temperature-Sensing Soccer Jerseys](https://www.trendhunter.com/trends/coors-light-chill-jersey.md) - [Puzzle-Style Soccer Ball Kits](https://www.trendhunter.com/trends/nendo-my-football-kit.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md)