# Sensitive-Safe Summer Fragrances Citrus Reverie is Hypoallergenic & Free from Top Allergens By Laura McQuarrie | Published 2024-06-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/citrus-reverie References: [businesswire](https://www.businesswire.com/news/home/20240620438958/en) & [skylar](https://skylar.com/)  Some people with sensitive skin need to avoid fragrance in skincare products due to potential skin-irritating ingredients that can cause reactions or allergies, and with those consumers in mind, [Skylar](https://www.trendhunter.com/trends/indulgent-vegan-fragrances) Clean Beauty created its newest fragrance, Citrus Reverie. This juicy, delicate scent with mandarin, pink pineapple and orange flower notes is [sensitive skin-safe, hypoallergenic](https://www.trendhunter.com/trends/native-sensitive-series) and free from 26 top fragrance allergens and over 1,300 questionable ingredients. “Our goal with Citrus Reverie was to capture the spirit and essence of an endless summer in a singular scent,” said Alex Alston, VP Marketing, “Our focus was on creating a fragrance that appeals to the trendsetters, the girls who influence their generation, energizing them to live their best lives all summer... and beyond.” This [sun-soaked citrus fragrance](https://www.trendhunter.com/trends/citrus-lavender-fragrance) is packaged with a bottle, cap and carton that are 100% recyclable. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 63% | Activity: 66% | Freshness: 25% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Hypoallergenic Fragrances:** Emerging interest in hypoallergenic fragrances caters to consumers with sensitive skin, minimizing potential reactions. - **Sustainably Packaged Scents:** The shift toward completely recyclable packaging in fragrances reflects a rising demand for eco-friendly beauty products. - **Citrus-based Fragrances:** Citrus notes in fragrances are gaining popularity for their fresh, invigorating appeal, resonating with summer season trends. ### Industries Being Reshaped - **Personal Care:** Innovations in hypoallergenic and allergen-free products are transforming the personal care industry, addressing the needs of sensitive skin consumers. - **Sustainable Packaging:** The beauty industry's move towards sustainably packaged products is reducing environmental impact and appealing to eco-conscious consumers. - **Fragrance:** The rise of hypoallergenic and citrus-heavy scents illustrates a significant shift in fragrance trends, emphasizing consumer preference for both health-conscious and seasonal products. ## Related on Trend Hunter - [Indulgent Vegan Fragrances](https://www.trendhunter.com/trends/indulgent-vegan-fragrances.md) - [Aromatic Sunscreen Mists](https://www.trendhunter.com/trends/scent-screen.md) - [Scented Sunscreen Formulations](https://www.trendhunter.com/trends/boardwalk-delight-scentscreen-mist.md) - [Hydrating Water-Based Fragrances](https://www.trendhunter.com/trends/clean-reserve-h2eau.md) - [Natural Scent-Paired Perfumes](https://www.trendhunter.com/trends/skylar-nude-skin.md) - [Spritz-Inspired Fragrances](https://www.trendhunter.com/trends/cali-spritz.md) - [Water-Based Fragrances](https://www.trendhunter.com/trends/water-based-fragrances.md) - [Clean Eau de Parfums](https://www.trendhunter.com/trends/beautycounter-fragrances.md) - [Beachy Summer Fragrances](https://www.trendhunter.com/trends/citrus-lavender-fragrance.md)