# Fashionable Citrus Packing 'Naranja de Valencia' Elevates the Status of the Valencia Orange By Laura McQuarrie | Published 2017-07-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/citrus-packing References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/07/naranja-de-valencia.html) & [lavernia-cienfuegos](http://lavernia-cienfuegos.com/work/naranjas-de-valencia) The Lavernia & Cienfuegos agency developed a creative [citrus packing and branding identity](https://www.trendhunter.com/trends/citrusinspired-apron) to help orange producers and exporters better present the iconic Valencia Orange. To showcase the superior quality of the oranges, 'Naranjas de Valencia' was created, including a line of t-shirts, bottles, boxes and mesh totes that resemble designer shopping bags. Along with the design, the agency created a beautifully illustrated motif, which has the potential to be used across a wide range of applications, such as paper packaging, signage and more. Consumer interest in eating a more diverse range of wholesome fruits and vegetables has inspired brands to launch [upscale packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging) and even in-store preparation stations that elevate the presentation of produce. Naranjas de Valencia's elegantly packaged goods resemble high-end designer items, making them seem much more interesting than the average grocery store orange. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 55% | Activity: 39% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Upscale Produce Packaging:** As consumer interest in wholesome alternatives grows, packaging produce in high-end and creative ways can help companies stand out. - **Branded Merchandise:** Creating merchandise that compliments product lines can create new revenue streams as well as increased brand recognition. - **Illustrative Branding:** Using creative illustrations can create a memorable and recognizable brand image that can be applied across multiple applications. ### Where This Applies - **Produce Farming:** Using upscale or branded packaging can help smaller producers stand out in a crowded market. - **Fashion and Apparel:** Creating a unique clothing line to compliment a product line can create a new revenue stream as well as expand brand recognition. - **Design and Branding:** Creating unique illustrations and branding can create new opportunities for design and branding agencies, as well as help companies stand out in crowded marketplaces. ## Related on Trend Hunter - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Good Fortune Citrus Packaging](https://www.trendhunter.com/trends/sunkist-growers-packaging.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Connected Purée Cartons](https://www.trendhunter.com/trends/ravifruits-mixologi.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Limited-Edition Holiday Juice Branding](https://www.trendhunter.com/trends/tropicana-festive-packs.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md)