# Tailored Motherhood Kits Citrus Lane Ships Out Curated Gift Boxes for Mom and Baby By Laura McQuarrie | Published 2015-03-12 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/citrus-lane References: [workingmother](http://www.workingmother.com/content/10-subscription-box-services-moms-amp-kids-0) & [wwws.citruslane](https://wwws.citruslane.com/gift/) Citrus Lane is a subscription service geared towards moms and their growing children. Rather than adopting a one-size-fits-all approach, the beauty of getting these particular gift boxes in the mail is that they can be tailored to match a child's age, season or pregnancy stage. From books on motherhood to toys, snacks and care items for both mom and child, these items are all mom-approved. Setting up this [thoughtful subscription box](https://www.trendhunter.com/trends/mytherabox) as a gift for a new or [expecting mother](https://www.trendhunter.com/trends/pregnant-meal) is a great way to ensure that the items received are surprising, yet useful. Since the contents of a Citrus Lane box can be curated, this is an easy way for busy moms to prepare ahead for school holidays or [summer vacation snacks](https://www.trendhunter.com/trends/support-snacks) and activities, without even having to leave the house. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 12% | Activity: 9% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Tailored Subscription Boxes:** The trend of tailored subscription boxes allows for personalized and relevant products for consumers. - **Curated Gift Services:** The rise of curated gift services provides convenience and thoughtfulness for gift-givers. - **Mom-focused Subscription Services:** The increasing popularity of mom-focused subscription services caters to the unique needs and interests of mothers. ### Industries Being Reshaped - **E-commerce:** The e-commerce industry can benefit from offering tailored subscription boxes to enhance customer experience and satisfaction. - **Gifting:** The gifting industry has an opportunity to capitalize on the demand for curated gift services to meet the needs of busy consumers. - **Parenting:** The parenting industry can innovate by developing mom-focused subscription services that provide convenience and support for mothers. ## Related on Trend Hunter - [Mother-Specific Self-Care Kits](https://www.trendhunter.com/trends/selfcare-gift-kit.md) - [Affordable Pregnancy-Friendly Kits](https://www.trendhunter.com/trends/the-honest-company1.md) - [Cognitive Toy Subscriptions](https://www.trendhunter.com/trends/lovevery.md) - [Postpartum Snack Boxes](https://www.trendhunter.com/trends/postpartum-snack-box.md) - [Mother's Day Food Boxes](https://www.trendhunter.com/trends/mothers-day-food-box.md) - [Mother's Day-Ready Tea Boxes](https://www.trendhunter.com/trends/vahdam.md) - [Floral Cookie Gift Boxes](https://www.trendhunter.com/trends/happy-mothers-day-chocolate-collection-box.md) - [Mom-Focused Beauty Gift Bundles](https://www.trendhunter.com/trends/highquality-skincare-bundle.md) - [Curated Book Subscription Boxes](https://www.trendhunter.com/trends/book-of-the-month.md)