# Probiotic Citrus Water Uncle Matt's Blends Cold-Pressed Citrus Juice with Water By Laura McQuarrie | Published 2016-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/citrus-juice References: [bevindustry](http://www.bevindustry.com/articles/89547) & [unclematts](http://unclematts.com/products/uncle-matts-fruit-infused-probiotic-waters/) Uncle Matt's has newly launched a trio of [probiotic-rich water beverages](https://www.trendhunter.com/trends/kif-and-co) that are blended with fresh cold-press citrus juice. The Orange Water, Lemon Water and Grapefruit Water drinks are packed with antioxidants from the peels of real citrus fruits, while also boasting low-calorie and low-sugar formulas. In each bottle, it's noted that there are "1 billion colony forming units of probiotics," which will play a part in the upkeep of [good gut health](https://www.trendhunter.com/trends/killer-fruit). The nourishing beverages offer a convergence of some of the most popular traits from popular healthy beverage types on the market, including infusions, citrus flavoring, probiotics and [cold-pressed juice](https://www.trendhunter.com/trends/pressed-gut-biome). Consumers will enjoy being able to easily access a light and flavorful refreshment, while also enjoying a host of beneficial natural ingredients in an easy on-the-go format. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 31% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Probiotic-rich Water Beverages:** Uncle Matt's blends fresh cold-press citrus juice with water to create probiotic-rich water beverages. - **Low-calorie and Low-sugar Formulas:** Uncle Matt's probiotic citrus water drinks offer low-calorie and low-sugar formulas. - **Convergence of Popular Healthy Beverage Traits:** Uncle Matt's probiotic citrus water beverages combine infusions, citrus flavoring, probiotics, and cold-pressed juice. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can incorporate probiotics into water to create healthier drink options. - **Health and Wellness Industry:** The health and wellness industry can promote the benefits of probiotics and low-sugar, low-calorie drinks to consumers. - **Convenience Store Industry:** Convenience stores can offer Uncle Matt's probiotic citrus water beverages as a light and flavorful on-the-go option for customers. ## Related on Trend Hunter - [Probiotic Sparkling Waters](https://www.trendhunter.com/trends/probiotic-sparkling-water.md) - [Cirtusy Probiotic Sparkling Beverages](https://www.trendhunter.com/trends/tangerine-probiotic-sparkling-beverage.md) - [Tropical Probiotic Beverages](https://www.trendhunter.com/trends/pineapple-coconut-probiotic-water.md) - [Probiotic Fermented Lemonades](https://www.trendhunter.com/trends/kevita-sparkling-probiotic-lemonades.md) - [Digestive Health Water Enhancers](https://www.trendhunter.com/trends/fruity-water-enhancers.md) - [Prebiotic Sparkling Waters](https://www.trendhunter.com/trends/organic-prebiotic-sparkling-water.md) - [Citrusy Pressed Fruit Waters](https://www.trendhunter.com/trends/sunshine-orange-fruit-water.md) - [Pineapple-Flavored Probiotic Drinks](https://www.trendhunter.com/trends/wildwonder-probiotic-drinks.md) - [Nostalgic Probiotic Sodas](https://www.trendhunter.com/trends/live-soda-juicy-grape.md)