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# Japanese Citrus Ice Creams
The Häagen-Dazs Hyuganatsu Panna Cotta Pie is Summer-Ready

By Michael Hemsworth | Published 2017-05-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/citrus-ice-cream
References: [en.rocketnews24](http://en.rocketnews24.com/2017/05/17/haagen-dazs-special-new-flavor-japanese-citrus-is-just-in-time-for-the-start-of-summer/)

Offering a fresh yet indulgent option to enjoy in the summer months, the Häagen-Dazs Hyuganatsu Panna Cotta Pie citrus ice cream is a new release from the dessert brand. Available exclusively in Japan, the Häagen-Dazs Hyuganatsu Panna Cotta Pie ice cream is set to be released on the coming weeks as a lightly decadent desert that is able to purchased starting on May 23 in convenience stores Natural Lawson and Lawson.

The Häagen-Dazs Hyuganatsu Panna Cotta Pie citrus ice cream consists of bits of [pie crust](https://www.trendhunter.com/trends/pie-ice-creams) that have been mixed into the [pan cotta ice cream](https://www.trendhunter.com/trends/hagendazs-debuts) before being drizzled with the hyuganatsu sauce. This is reportedly to create an elegant combination that is able to be enjoyed in individual servings by consumers.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 41% | Activity: 45% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Fresh Indulgence:** The trend of offering fresh yet indulgent ice cream options for the summer months opens up opportunities to create unique flavor combinations and premium dessert experiences.
- **Exclusive Releases:** The trend of releasing exclusive ice cream flavors in specific regions or countries allows for targeted marketing strategies and the creation of buzz around limited-edition products.
- **Gourmet Convenience:** The trend of making gourmet ice cream available in convenience stores provides an opportunity to tap into the growing demand for high-quality desserts on-the-go.

### Industries Being Reshaped

- **Ice Cream:** The ice cream industry can capitalize on the trend of fresh indulgence by developing innovative flavors and textures that cater to consumers seeking a decadent yet refreshing experience.
- **Dessert Brands:** Dessert brands can leverage the trend of exclusive releases to create a sense of exclusivity and excitement among their target audience, driving sales and brand loyalty.
- **Convenience Retail:** The convenience retail industry can explore partnerships with gourmet ice cream brands to offer customers a premium dessert selection, enhancing the overall shopping experience.

## Related on Trend Hunter

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