# Citrus-Flavored Sparkling Waters Voss Water Now Comes in Two Refreshing Citrus Flavors By Katherine Pendrill | Published 2016-04-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/citrus-flavors References: [foodbev](http://www.foodbev.com/news/voss-adds-two-new-citrus-flavours-to-bottled-water-offering/) & [prnewswire](http://www.prnewswire.com/news-releases/voss-water-of-norway-adds-two-flavored-sparkling-waters-300245182.html) Popular Norwegian spring water brand Voss Water is now available in two refreshing citrus flavors. With the growing demand for healthy alternatives to soda and other sugary beverages, these [lightly flavored waters](https://www.trendhunter.com/trends/dash-water-cucumber-mint) provide a perfect substitute. The new Voss Water beverages come in two [subtle citrus flavors](https://www.trendhunter.com/trends/citrus-cucumber): Lemon Cucumber and Tangerine Lemongrass. Both flavors are made from all-natural ingredients and combined with artesian water from Norway. The drinks are unsweetened and calorie-free, making them a healthy alternative to soda and other sugar-rich drinks. Despite the lack of sugar, the subtle citrus notes and carbonated texture make the drinks a refreshing way to rehydrate. Packaged in the brand's distinctive glass bottles, the new [sparkling water lineup](https://www.trendhunter.com/trends/line-of-sparkling-waters) from Voss Water is the perfect drink for the warm months ahead. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 42% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Healthy Alternative Beverages:** Opportunity for other beverage companies to create and market their own lightly flavored, calorie-free drinks as a healthier substitute for sugary beverages. - **All-natural Flavored Waters:** Opportunity for companies to develop and innovate with all-natural ingredients to create flavored water products that provide a refreshing taste without artificial additives. - **Premium Bottled Waters:** Opportunity for premium bottled water brands to introduce new flavors and packaging to appeal to health-conscious consumers looking for a more elevated drinking experience. ### Who This Affects Most - **Beverage Manufacturing:** Disruptive innovation opportunity for beverage manufacturers to invest in research and development of new flavors and formulations for healthy, flavored water options. - **Natural Food and Beverage Industry:** Disruptive innovation opportunity for the natural food and beverage industry to explore the creation of all-natural flavored water products that align with consumer demand for healthier alternatives. - **Packaging and Design:** Disruptive innovation opportunity for packaging and design companies to collaborate with beverage brands to create premium, distinctive packaging for flavored water products that stand out on the market. ## Related on Trend Hunter - [Boldly Flavored Sparkling Waters](https://www.trendhunter.com/trends/new-waterloo-sparkling-water.md) - [Juicy Vanilla Sparkling Waters](https://www.trendhunter.com/trends/aura-bora-sparkling-water.md) - [Fruity Effervescent Refreshments](https://www.trendhunter.com/trends/volvic-touch-of-fruit-sparkling.md) - [Fruity Hydration Waters](https://www.trendhunter.com/trends/volvic-touch-of-fruit-kiwi-lime.md) - [Citrus-Infused Sparkling Waters](https://www.trendhunter.com/trends/montellier.md) - [Country Refreshment-Inspired Waters](https://www.trendhunter.com/trends/waterloo-sparkling-water-flavors.md) - [Mixing-Ready Citrus Sodas](https://www.trendhunter.com/trends/dash-orange.md) - [Summer-Inspired Sparkling Waters](https://www.trendhunter.com/trends/lacroix-sparkling-water-sunshine.md) - [Sparkling Coconut Waters](https://www.trendhunter.com/trends/strange-water.md)