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# Citrus-Scented Facial Wipes
Trader Joe’s New Cucumber + Citrus Face and Body Wipes are Refreshing

By Katherine Pendrill | Published 2020-01-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/citrus-face-and-body-wipes
References: [traderjoes](https://www.traderjoes.com/digin/post/cucumber-and-citrus-face-and-body-wipes)

Trader [Joe's](https://www.trendhunter.com/trends/seasonal-scented-candle) knows that dry winter skin could use some love, which is why the brand created its new Cucumber + Citrus Face and Body Wipes. Soothing, hydrating, and pleasantly scented, these wipes are perfect for a mini refresh.

Trader Joe’s new Cucumber + Citrus Face and Body Wipes are [multipurpose super soft, pre-moistened wipes](https://www.trendhunter.com/trends/nicepak-wetnaps). As the name suggests, the wipes can be used on the face or body for a quick and invigorating cleanse. What makes the wipes so unique is that they've been "infused with a number of delightfully aromatic botanical extracts, including aloe, cucumber, oat, and lemon." These ingredients help to [remove dirt, oil, and makeup](https://www.trendhunter.com/trends/soy-face-cleansers), but also to leave the skin feeling smooth and hydrated.

Image Credit: Trader Joe's.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 46% | Activity: 83% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Multipurpose Wipes:** The trend of multipurpose wipes offers opportunities for developing innovative products that cater to the convenience needs of consumers.
- **Botanical Infusions:** The trend of incorporating botanical extracts in personal care products presents opportunities for creating unique and effective skincare solutions.
- **Aromatic Skincare:** The trend of scented skincare products provides opportunities for creating refreshing and indulgent experiences for consumers.

### Sectors Adopting This

- **Personal Care:** The personal care industry can explore the development of multipurpose wipes that offer convenience and efficiency in skincare routines.
- **Skincare:** The skincare industry can incorporate botanical extracts into their products to enhance their effectiveness and appeal to consumers looking for natural skincare options.
- **Fragrance:** The fragrance industry can expand into the skincare market by developing aromatic skincare products that provide a sensory experience alongside skincare benefits.

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