# Hybrid Citrus Beverages Vita Mansi's Citrus Drinks Use Hybrid Fruits and Natural Sweeteners By Laura McQuarrie | Published 2015-08-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/citrus-drinks References: [bevindustry](http://www.bevindustry.com/articles/88626-mansi) & [drinkmansi](https://www.drinkmansi.com/) Aside from orange juice, lemonade and grapefruit-based beverages, [Vita Mansi](https://www.trendhunter.com/trends/vita-coco-treats-orange-crme) launched a novel new kind of citrus drink. The Mansi drink is made from juice of the calamansi fruit, which is known as an intergenetic hybrid of a kumquat and a sour mandarin citrus fruit. Although naturally sweet, the premium ready-to-drink non-GMO beverage is further sweetened with organic came sugar and organic honey. The benefits of this citrus drink include a high vitamin C content, antioxidants and [electrolytes to help hydrate](https://www.trendhunter.com/trends/mizu-lab-electrolyte-mix) and leave the body feeling replenished. Since adventurous foodies are seeking food hybrids of all sorts, it was only a matter of time before they began popping up in drinks as well, especially since citrus flavors provide an ideal blend of adventurous flavor and health benefits. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 23% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Hybrid Fruit Beverages:** The trend of hybrid fruit beverages offers an opportunity for brands to create innovative flavor combinations and capitalize on consumers' desire for unique, adventurous drinks. - **Natural Sweeteners:** The rising demand for natural sweeteners in beverages presents a disruptive innovation opportunity for brands to develop healthier alternatives to traditional sugary drinks. - **Functional Citrus Drinks:** The trend of functional citrus drinks, such as those high in vitamin C, antioxidants, and electrolytes, provides a chance for companies to tap into the growing market for healthier and functional beverages. ### Where This Applies - **Beverage Industry:** The beverage industry can leverage the trend of hybrid fruit beverages to create new product lines that appeal to health-conscious consumers. - **Health Food Industry:** The health food industry has an opportunity to incorporate natural sweeteners into their products, catering to consumers' desire for healthier and more natural options. - **Functional Drinks Market:** The functional drinks market can embrace the trend of functional citrus drinks by developing innovative formulations that offer health benefits beyond traditional beverages. ## Related on Trend Hunter - [Functional Uplifting Citrus Refreshments](https://www.trendhunter.com/trends/heywell-orange-mango.md) - [Globally Inspired Lemonades](https://www.trendhunter.com/trends/globally-inspired-lemonade.md) - [Savory Citrus Juices](https://www.trendhunter.com/trends/sudachi-juice.md) - [Lemon-Inspired Energy Drinks](https://www.trendhunter.com/trends/lemon-fizz.md) - [Elevated Citrus Sparkling Waters](https://www.trendhunter.com/trends/spindrift-yuzu-mandarin.md) - [Cloudy Canned Lemonades](https://www.trendhunter.com/trends/canned-lemonades.md) - [Affordable Refreshing Sodas](https://www.trendhunter.com/trends/lemon-lime-flavor.md) - [Energizing Kumquat Drinks](https://www.trendhunter.com/trends/kumquat-energy.md) - [Aromatic Citrus Juices](https://www.trendhunter.com/trends/yuice.md)