# Ultra-Refreshing Spirit-Infused Beverages Mom Water Debuts the Louise – Citrus Cucumber Flavor By Kalin Ned | Published 2025-04-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/citrus-cucumber References: [bevnet](https://www.bevnet.com/pr/2025/04/02/mom-water-introduces-new-limitededition-flavor-louise--a-refreshing-citrus-cucumber-blend) & [drinkmomwater](https://drinkmomwater.com/)  [Mom Water](https://www.trendhunter.com/trends/mom-water) has introduced a new seasonal offering, dubbed 'Louise – Citrus Cucumber.' The product expands the brand's lineup of [non-carbonated, spirit-infused beverages](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages) with a light and rejuvenating flavor profile. The Louise – Citrus Cucumber beverage is designed to evoke the crisp, hydrating essence of spa water with a subtle alcoholic kick at 4.5% ABV. The limited-edition release caters to consumers seeking a refreshing alternative to traditional [hard seltzers](https://www.trendhunter.com/trends/lemonade-splash) or sugary cocktails. Mom Water packages its Louise – Citrus Cucumber offering in 12-ounce cans and sells the product in packs of four. The new beverage formulation adheres to Mom Water’s clean-label ethos as it contains no sugar, artificial sweeteners, or carbs while maintaining a modest 90-calorie count. Image Credit: Mom Water ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 74% | Activity: 77% | Freshness: 36% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Spirit-infused Hydration:** Combining the crispness of spa water with a mild alcoholic presence, spirit-infused hydration introduces a new category for consumers who crave refreshment without excessive sweetness or carbonation. - **Clean-label Alcoholic Beverages:** Catering to health-conscious drinkers, clean-label alcoholic beverages emphasize natural ingredients, low-calorie counts, and the absence of artificial additives, appealing to modern wellness trends. - **Seasonal Beverage Innovations:** Limited-edition seasonal beverages like citrus cucumber infusions offer brands the opportunity to capitalize on consumer curiosity and drive demand with unique, timely flavor profiles. ### Where This Applies - **Alcoholic Beverage Industry:** The alcoholic beverage industry is witnessing innovation through the introduction of low-calorie, non-carbonated options that merge traditional spirits with wellness-oriented attributes. - **Health and Wellness Industry:** Emerging products like non-sugary spirit-infused beverages represent a cross-section of the health and wellness industry, appealing to consumers prioritizing clean labels and mindful consumption. - **Ready-to-drink Beverage Industry:** Convenient and easily packaged spirit-infused drinks offer the ready-to-drink beverage industry an exciting avenue to deliver sophisticated, low-sugar alternatives to traditional bottled alcoholic options. ## Related on Trend Hunter - [Fruit-Infused Vodka Waters](https://www.trendhunter.com/trends/fruit-infused-vodka-water.md) - [Fruity Vodka Cocktails](https://www.trendhunter.com/trends/mom-water.md) - [Mom-Themed Holiday Cocktails](https://www.trendhunter.com/trends/mom-water-1.md) - [Free-From Hard Tea Refreshments](https://www.trendhunter.com/trends/mom-water-iced-tea-vodka.md) - [Prebiotic Water Flavor Launches](https://www.trendhunter.com/trends/geez-louise.md) - [Prebiotic Sparking Waters](https://www.trendhunter.com/trends/prebiotic-sparking-waters.md) - [Flavored Canned Cocktails](https://www.trendhunter.com/trends/bluebird-hardwater1.md) - [Fruit-Forward Tequila Cocktails](https://www.trendhunter.com/trends/dad-water.md) - [Elevated Wine Waters](https://www.trendhunter.com/trends/boutique-wine-water.md)