# Orange-Hued Wheat Beers This Citrus Ale is Ideally Flavored For Carefree Warm-Weather Enjoyment By Rahul Kalvapalle | Published 2023-06-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/citrus-ales References: [tilray.gcs-web](https://tilray.gcs-web.com/news-releases/news-release-details/just-time-summer-sweetwater-brewing-introduces-colorado-orange) & [sweetwaterbrew](https://www.sweetwaterbrew.com/brews/orange-citrus-ale/)  [SweetWater Brewing Company](https://www.trendhunter.com/trends/allamerican-lager), an Atlanta-based craft brewery that has been in operation for over a quarter of a century and has well and truly consolidated its position as one of the top 10 biggest craft brewers in the U.S., launched a delectable new [citrus ale](https://www.trendhunter.com/trends/corona-sunbrew-citrus-cerveza) that manages to infuse the popular wheat beer category with a delicious dose of orange. The 'Colorado ORANGE Citrus Ale' is a wheat beer that was brewed with the use of Centennial hops, with wheat and craft malt sourced from the local Root Shoot Malting family-run farm. The beer is imbued with a natural orange hue and comes in at 4.6 percent ABV, making it ideal for any summertime setting whether at home or in the great outdoors. Available in 12-ounce cans, this beer is a fine example of the timelessly effective combination of orange-based citrus notes and the wheat beer format. Image Credit: SweetWater Brewing ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 44% | Activity: 52% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Orange-hued Wheat Beers:** The trend of infusing wheat beer with orange flavors is disrupting the traditional beer market by appealing to consumers seeking refreshing citrusy options. ### Industries Being Reshaped - **Craft Beer:** Craft breweries have the opportunity to capitalize on the trend of orange-hued wheat beers by introducing unique citrus-infused options to their product lineup. - **Agriculture:** With the use of locally sourced ingredients, farms like Root Shoot Malting can enjoy increased demand for wheat and craft malt to cater to the rising popularity of orange-infused craft beers. - **Outdoor Recreation:** The availability of orange-hued wheat beers in portable 12-ounce cans presents a disruptive opportunity for the outdoor recreation industry to offer refreshing, citrusy beverages to outdoor enthusiasts seeking convenient options. ## Related on Trend Hunter - [Citrus-Spiked Wheat Ales](https://www.trendhunter.com/trends/citrusspiked-wheat-ales.md) - [Cranberry Orange Wheat Beers](https://www.trendhunter.com/trends/orange-wheat-beer.md) - [Fruit-Forward Wheat Ales](https://www.trendhunter.com/trends/american-wheat-ale.md) - [Exquisitely Flavored Wheat Beers](https://www.trendhunter.com/trends/wheat-beers.md) - [Citrus-Scented White Ales](https://www.trendhunter.com/trends/citrusscented-white-ale.md) - [Citrusy Wheat Ales](https://www.trendhunter.com/trends/hoppy-wheat-ales.md) - [Fruity Wheat Beer Collections](https://www.trendhunter.com/trends/wheat-beer-collection.md) - [Citrusy White Ales](https://www.trendhunter.com/trends/white-ale.md) - [Citrus-Centric Fruit Beers](https://www.trendhunter.com/trends/citruscentric-fruit-beer.md)