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# Insect-Repelling Incense Sticks
Illume's Citronella Incense Sticks Boast a Refreshing Summer Scent

By Jana Pijak | Published 2019-07-04 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/citronella-incense-sticks
References: [anthropologie](https://www.anthropologie.com/shop/citronella-incense-sticks?color=011&quantity=1&recommendation=dyrectray-SimilarProduct&size=One%20Size&type=STANDARD)

Illume's citronella incense sticks repel bugs naturally while helping to set a calming ambiance both inside and outside of one's home. The incense sticks are sold in a 10-piece set and can be purchased on [Anthropologie's](https://www.trendhunter.com/trends/pura-partnered-with-anthropologie) webshop.

Illume is a Minnesota-based company known for its premium, clean-burning candles and home fragrances. "Each signature scent is crafted by hand from all-natural, food-grade ingredients like coconut wax and essential oils, creating an inviting atmosphere wherever one is lit."

These citronella incense sticks keep insects away from one's vicinity and are [chemical and cruelty-free](https://www.trendhunter.com/trends/mosqitter-mini). The fragrance sticks also boast a subtle and refreshing scent that is less intense than most traditional incense -- appealing to those with sensitivities to over-powering aromas.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 46% | Activity: 57% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### Why This Trend Is Growing

- **Natural Insect Repellents:** Opportunity for creating innovative, eco-friendly insect repellents using natural ingredients instead of chemicals.
- **Ambient Insect Control:** Possibility to develop insect control products that serve a dual purpose of repelling bugs while creating a pleasant ambiance.
- **Scent-sitive Solutions:** Disruptive innovation opportunity to cater to individuals with scent sensitivities by offering products with more subtle and refreshing fragrances.

### Industries Being Reshaped

- **Home Fragrances:** Potential for incorporating insect repellent properties into scented candles, diffusers, and other home fragrance products.
- **Outdoor Living:** Opportunity to develop insect control products specifically designed for outdoor spaces, such as patio accessories or garden supplies.
- **Eco-friendly Consumer Goods:** Innovative potential for creating sustainable, chemical-free insect repellents and related products targeting environmentally-conscious consumers.

## Related on Trend Hunter

- [Mosquito Repellent Candles](https://www.trendhunter.com/trends/mosquito-repellent-candles.md)
- [Luxury Citronnelle Candles](https://www.trendhunter.com/trends/citronnelle-candle.md)
- [Lemongrass-Scented Repellent Sprays](https://www.trendhunter.com/trends/repellent-spray.md)
- [Cigarette-Style Incense Sticks](https://www.trendhunter.com/trends/incense-stick.md)
- [Calming Incense Sticks](https://www.trendhunter.com/trends/calming-incense-sticks.md)
- [Mosquito-Repelling Outdoor String Lights](https://www.trendhunter.com/trends/outdoor-string-lights.md)
- [Insect Repellant Perfumes](https://www.trendhunter.com/trends/the-buzz.md)
- [Bug Repellent Bracelets](https://www.trendhunter.com/trends/cliganic-mosquito-repellent-bracele.md)
- [Insect-Fighting Lotion Bars](https://www.trendhunter.com/trends/lotion-bar.md)