# Branded Architecture Citroen Flagship Store in Paris By Dee Sandin | Published 2008-03-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/citroen-flagship-store-in-paris-brand-and-architecture-meet-cool References: [flickr](http://www.flickr.com/photos/meteorry/1690704587/) & [citroen.fr](http://www.citroen.fr/) If you're in Paris any time soon, it's worth it to pay a visit to the [Citroen](https://www.trendhunter.com/trends/citron-la-2-deuche-concept) flagship showroom. Even though it's just a world showroom and it's not possible to buy a Citroën there, this place is fantastic. It's almost like visiting a museum from the [glass facade](https://www.trendhunter.com/trends/diller-scofidio-renfro2) with the double chevron, to displays of the oldies such as Traction Avant, 2CV and the new models such as 6 and C4 Picasso. Designed by Manuelle Gautrand, integrating brand with architecture, Citroen shows just how much it is a part of the French culture. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 40% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Why This Trend Is Growing - **Branded Architecture:** Designing flagship stores that showcase the brand's heritage and culture. - **Showroom as Experience:** Creating immersive and museum-like experiences for customers in brand showrooms. - **Integration of Brand and Architecture:** Leveraging architectural design to embody and reinforce brand identity. ### Industries Being Reshaped - **Automotive:** Automotive companies can create unique and experiential flagship showrooms to engage customers and strengthen brand loyalty. - **Retail:** Retailers can adopt the concept of branded architecture to create immersive shopping experiences that align with their brand identity. - **Hospitality:** Hotels and resorts can incorporate branded architecture to create distinctive and memorable guest experiences. ## Related on Trend Hunter - [Monochrome Parisian Flagship Stores](https://www.trendhunter.com/trends/cybex.md) - [Contemporary Luxury Retail Spaces](https://www.trendhunter.com/trends/contemporary-luxury.md) - [Raw Architecture-Inspired Retail Interiors](https://www.trendhunter.com/trends/balenciaga-flagship-store.md) - [Parisian Flagship Boutiques](https://www.trendhunter.com/trends/saint-laurent-avenue-montaigne.md) - [Art Deco-Inspired NY Flagships](https://www.trendhunter.com/trends/maison-dartiste.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Curated Intimate Retail Experiences](https://www.trendhunter.com/trends/alaa-flagship-store.md) - [Luxe Fashion Flagship Stores](https://www.trendhunter.com/trends/celine-miami.md) - [Beijing Flagship Architecture](https://www.trendhunter.com/trends/louis-vuitton-sanlitun.md)