# Oversized Billiards Promotions This Citroen Event Showcased the Brand's New Airbump Technology By Rebecca Byers | Published 2016-01-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/citroen-event References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-citroens-footpool-experience-london/brands/article/1379068) This [Citroen](https://www.trendhunter.com/trends/citroen) event served to introduce the auto brand's new Airbump technology in an immersive and memorable way. The activation took place in early January 2016 outside of [Arsenal Football Club's](https://www.trendhunter.com/trends/the-twelve-pins) Emirates Stadium and included an over-sized billiards table that combined the world's most popular sport with a game of pool. The Citroen event was coordinated by agency N2O, whose staff were tasked with driving brand awareness and generating leads for test drives. The activation also featured a model of Citroen's C4 Cactus vehicle, which of course has the Airbump technology built in. In order to participate, individuals were asked to kick a break shot and attempted to get the footballs into any of the giant tables slots. The inside walls of the over-sized pool table boasted panels of Citroen's Airbump technology. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 80% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Immersive Brand Activations:** Using immersive experiences to drive brand awareness and generate leads for test drives. - **Combining Sports and Games:** Creating unique experiences by combining popular sports with traditional games. - **Showcasing New Technology:** Using events and activations to introduce and showcase new technologies in a memorable way. ### Who This Affects Most - **Automotive Industry:** Opportunities for auto brands to introduce new technology through immersive events and experiences. - **Event Planning Industry:** Opportunities for event agencies to create unique experiences that combine sports and games. - **Sports Industry:** Opportunities for sports organizations to collaborate with brands on unique activations that engage fans in new ways. ## Related on Trend Hunter - [Global Product Launch Events](https://www.trendhunter.com/trends/go-get.md) - [Large-Scale Apéritif Activations](https://www.trendhunter.com/trends/summer-of-spritz-campaign.md) - [Experiential Luggage Events](https://www.trendhunter.com/trends/beis-bloomingdales-takeover.md) - [Interactive Soccer-Themed Brand Activations](https://www.trendhunter.com/trends/henkel-house.md) - [Automotive Parking Lot Pop-Ups](https://www.trendhunter.com/trends/parking-lot-pop-up.md) - [Pickleball-Themed Cosmetics Pop-Ups](https://www.trendhunter.com/trends/glow-play-summer-activation.md) - [Soccer-Themed Fragrance Pop-Ups](https://www.trendhunter.com/trends/brazil-and-argentina.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Branded Pub Crawls](https://www.trendhunter.com/trends/no-lays-no-game.md)