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# Collaboration 80s-Style Timepieces
The Citizen x Beams ANA-DEGI TEMP Watch Calls to Mind a Classic

By Michael Hemsworth | Published 2020-09-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/citizen-x-beams-anadegi-temp-watch
References: [blessthisstuff](https://www.blessthisstuff.com/stuff/wear/watches/citizen-x-beams-ana-degi-temp-watch/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+blessthisstuff%2FEGlC+%28Bless+This+Stuff%29) & [beams.co.jp](https://www.beams.co.jp/item/bprbeams/watch/11480664848/)

The Citizen x Beams ANA-DEGI TEMP Watch has been unveiled as a new collaboration between the two brands that will offer wearers a different kind of user experience to enjoy for their timepiece. The watch is inspired by the 1982 original and maintains an almost identical design with a few notable updates. This includes a convex glass over the digital display to make it more visible, while the dial is paired with a number of essential components like a chronograph, thermometer and alarm.

The Citizen x Beams ANA-DEGI TEMP Watch is available for preorder from the BEAMs website, and is available in both black and white color options. The timepieces are sure to be admired by avid fans of accessories with an almost retro-futurism spin.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 67% | Activity: 35% | Freshness: 9%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### What Makes This Trend Stand Out

- **Retro-futurism Timepieces:** Disruptive innovation opportunity: Explore creating modern timepieces that combine vintage aesthetics with futuristic features for a unique user experience.
- **Collaborative Watch Designs:** Disruptive innovation opportunity: Collaborate with different brands to create exclusive timepieces that appeal to a broader customer base.
- **Enhanced User Experience for Timepieces:** Disruptive innovation opportunity: Develop timepieces with improved visibility and essential components to enhance the overall user experience.

### Sectors Adopting This

- **Fashion Accessories:** Disruptive innovation opportunity: Integrate technology and innovative materials into fashion accessories to create unique and functional products.
- **Luxury Goods:** Disruptive innovation opportunity: Create high-end timepieces that offer a combination of classic and futuristic design elements for discerning customers.
- **Collaborative Marketing:** Disruptive innovation opportunity: Form partnerships with other brands to launch exclusive products and leverage their customer base for increased market exposure.

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