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# Ocean-Honoring Timepieces
The Citizen UNITE with BLUE Collection Includes Five Models

By Michael Hemsworth | Published 2023-06-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/citizen-unite-with-blue
References: [hypebeast](https://hypebeast.com/2023/6/citizen-unite-with-blue-collection-limited-edition-world-oceans-day-release-info) & [citizenwatch](https://www.citizenwatch.com/us/en/collection/unite-with-blue/)

The Citizen UNITE with BLUE collection is a range of timepieces designed in celebration of [World Oceans Day](https://www.trendhunter.com/trends/hidden-glow) to provide collectors alike with styles that pay homage to the sea. The collection consists of five limited-edition models including a [Promaster Dive](https://www.trendhunter.com/trends/prospex-and-presage), two ATTESAs, a women's xC Super Titanium and an L Bianca. Each of the timepieces have been accented by rich blue dials that encapsulate a number of [oceanic colors](https://www.trendhunter.com/trends/omega-seamaster-aqua-terra-150m-turquoise) to elevate the experience of checking the time in a simple yet impactful manner.

The Citizen UNITE with BLUE collection is priced ranging from $475 to $1,995 and is available now for purchase via the brand's website. Each of the models are sustainable powered by the brand's Eco-Drive technology to eliminate the need for battery replacements.

Image Credit: Citizen, [hypebeast](https://hypebeast.com/2023/6/citizen-unite-with-blue-collection-limited-edition-world-oceans-day-release-info), [citizenwatch](https://www.citizenwatch.com/us/en/collection/unite-with-blue/)

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 48% | Activity: 52% | Freshness: 16%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### Why This Trend Is Growing

- **Ocean-honoring Timepieces:** Creating sustainable and environmentally conscious timepieces that celebrate our oceans responsibility
- **Limited Edition Timepieces:** Encouraging the creation of specialized limited edition timepiece collections that cater to the interests of watch collectors and enthusiasts
- **Eco-friendly Technology:** Incorporating environmentally friendly technology, such as Eco-Drive, in luxury goods to cater to the growing demand for sustainable products

### Industries Being Reshaped

- **Luxury Watches:** Developing sustainable, limited edition watch collections catering to the interests of collectors and enthusiasts
- **Eco-friendly Products:** Creating environmentally conscious products using innovative technology, such as Eco-Drive, to appeal to conscious consumers who prioritize sustainability and responsibility
- **Ocean Conservation:** Highlighting the significance of oceans by designing and releasing special, ocean-honoring timepieces during World Ocean Day while also contributing to help protect the oceans

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