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# Ultra-Accurate Moon Phase Timepieces
The Citizen Tsuki-yomi A-T Comes in Three Dial Options

By Michael Hemsworth | Published 2023-09-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/citizen-tsukiyomi-at
References: [hiconsumption](https://hiconsumption.com/watches/citizen-tsuki-yomi-a-t-moon-phase-watch/) & [citizenwatch](https://www.citizenwatch.com/us/en/collection/mens-sport/)

The Citizen Tsuki-yomi A-T timepiece is a [lunar cycle-focused accessory](https://www.trendhunter.com/trends/perpetual-moon-concept) that prioritizes accuracy and style to work well for the modern wearer.

The watch is named after the Japanese god of the moon and has been unveiled to coincide with the brand's 30th anniversary of its first atomic watch. The watch boasts the brand's Eco-Drive 2 solar-powered movement to deliver continuous use without battery replacements or conventional charging. The accessory makes use of multi-band radio transmitters to help it calculate the [phase of the moon](https://www.trendhunter.com/trends/omega-x-swatch-mission-to-the-pink-moonphase) to ensure optimal accuracy.

The Citizen Tsuki-yomi A-T timepiece is capable of shifting the moon phase according to whether the wearer is in the Northern or Southern Hemisphere. Featuring a [43mm Super Titanium case](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg), the watch comes in Blue, Burgundy and Gray dial color options, and is priced at $850.

Image Credit: Citizen

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 72% | Activity: 73% | Freshness: 18%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### What Makes This Trend Stand Out

- **Lunar Cycle-focused Timepieces:** The Citizen Tsuki-yomi A-T timepiece prioritizes accuracy and style with its lunar cycle focus, providing an opportunity for disruptive innovation in the watch industry.
- **Solar-powered Movement:** The Citizen Tsuki-yomi A-T uses Eco-Drive 2 solar-powered movement, eliminating the need for battery replacements or conventional charging, and creating potential for disruptive innovation in sustainable timepieces.
- **Multi-band Radio Transmitters:** The use of multi-band radio transmitters in the Citizen Tsuki-yomi A-T allows for precise calculations of the moon phase, opening up possibilities for disruptive innovation in radio-controlled timekeeping technology.

### Sectors Adopting This

- **Watch Industry:** The Citizen Tsuki-yomi A-T timepiece introduces a lunar cycle-focused approach and solar-powered movement, offering disruptive innovation opportunities within the watch industry.
- **Sustainable Technology Industry:** The Eco-Drive 2 solar-powered movement in the Citizen Tsuki-yomi A-T presents disruptive innovation opportunities for sustainable technology in timekeeping.
- **Timekeeping Technology Industry:** The multi-band radio transmitters used in the Citizen Tsuki-yomi A-T create opportunities for disruptive innovation in radio-controlled timekeeping technology.

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