# Social Media Flower Shops Toronto's 'Citizen Boom' Lets Customers Shop for Flowers on Instagram By Katherine Pendrill | Published 2016-12-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/citizen-boom References: [citizenbloom](http://citizenbloom.com/) & [facebook](https://www.facebook.com/pg/citizenbloom/photos/?ref=page_internal) The Toronto-based brand 'Citizen Bloom' is changing the way consumers shop for flowers by taking the experience online. Instead of going to the flower shop to hunt for the perfect arrangement, Citizen Bloom delivers [fresh flowers straight](https://www.trendhunter.com/trends/just-eat-takeaway-1) "from your feed to your door." Citizen Bloom operates as an [Instagram](https://www.trendhunter.com/trends/free-union-station-flowers) and [Facebook](https://www.trendhunter.com/trends/facebook1) account that consumers can follow in order to see the brand's latest offerings. Each morning, the brand debuts a picture of its '#BLOOMOFTHEDAY,' which can be purchased any time before 1pm. The arrangement is then delivered directly to the customer by 5pm the same day. The brand also offers subscription options for those who like to receive fresh flowers on a weekly basis. With its social media-savvy approach and beautiful bouquets, Citizen Bloom is changing the way Torontonians shop for flowers. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 37% | Activity: 38% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Online Flower Shopping:** The rise of social media flower shops like Citizen Bloom is disrupting traditional floral retail by offering a convenient and visually appealing online shopping experience. - **Social Commerce:** Brands utilizing popular social media platforms, such as Instagram and Facebook, to sell products like flowers are capitalizing on the growing trend of social commerce and expanding their customer base. - **Subscription Floral Services:** By offering subscription options for fresh flower deliveries, Citizen Bloom is tapping into the increasing demand for recurring and personalized floral experiences, opening up new opportunities within the floral industry. ### Where This Applies - **Floral Retail:** Traditional brick-and-mortar flower shops should consider adopting a social media-driven model to attract tech-savvy consumers and stay competitive in the evolving retail landscape. - **E-commerce:** Expanding social media platforms like Instagram and Facebook are creating opportunities for businesses to leverage their online presence and offer new and innovative shopping experiences, like buying flowers directly through these platforms. - **Subscription Services:** The success of floral subscription services, like Citizen Bloom, presents an opportunity for entrepreneurs to explore subscription-based business models in various industries, creating recurring revenue streams and enhancing customer loyalty. ## Related on Trend Hunter - [DTC Floral Delivery Services](https://www.trendhunter.com/trends/fresh-sends.md) - [Instant Floral Delivery Partnerships](https://www.trendhunter.com/trends/1800flowers.md) - [Modern Gifting Services](https://www.trendhunter.com/trends/flower-delivery-and-gift-gifting.md) - [Valentine's Day Transit Activations](https://www.trendhunter.com/trends/free-union-station-flowers.md) - [Dark Aesthetic Floral Bouquets](https://www.trendhunter.com/trends/kill-them-with-kindness.md) - [Modernized Rose Delivery Services](https://www.trendhunter.com/trends/rose-rush.md) - [Romantic Delivery Service Bouquets](https://www.trendhunter.com/trends/deliveroo-new-arrangements-collection.md) - [Block-Building Botanical Workshops](https://www.trendhunter.com/trends/lego-botanicals-le-florist-flower-truck.md) - [Halloween-Themed Flower Bouquets](https://www.trendhunter.com/trends/bouqs-spooky-collection.md)