# Flexible Reward-Centric Credit Cards The Citi Rewards+ ℠ Card Rounds Up to the Nearest 10 Points By Kalin Ned | Published 2019-01-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/citi-rewards References: [creditcards](https://www.creditcards.com/rewards-cards/) & [citicards.citi](https://citicards.citi.com/usc/LPACA/Citi/Rewards/RewardsPlus/External/index.html?BTData=Eu.B.gAB6f.J.Bv9.MX4n.OUg.kpV.BJ.wdu.Bj.Cd.Gy.E&app=UNSOL&sc=1NMFU5G9&m=1CJ5111111W&B=C&ID=3131&uc=JB9&t=t&cmp=AFA~01~120201~CARDSACQ~CreditCards&aff_placement_id=152008558&AID=13589175&PID=1469133&SID=e60e23cfe9464daab728d07c82624499&cjevent=a09fe1b6231811e9822003c90a240611&ProspectID=A76A5B01FAE246EE86A48918E6F30A5A) The [Citi](https://www.trendhunter.com/trends/citi) Rewards+ ℠ Card has a truly compelling and unique approach to its point system that will surely make a difference when consumers are deciding what credit card to opt in for. This option boasts an intro bonus of 15,000 points, as well as 2X ThankYou® Points at grocery stores and gas stations for the first $6,000 per year. For all other purchases, one point is granted. In additions, the company guarantees 10% points back for the first 100,000 ThankYou® Points of every year. What is truly exciting about the Citi Rewards+ ℠ Card loyalty system is that the card automatically rounds up to the nearest 10 points on every purchase. Although the benefits are straightforward, what makes the Citi Rewards+ ℠ Card special is its unique and [flexible point-earning opportunities](https://www.trendhunter.com/trends/awardwallet). ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 20% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Flexibility in Credit Card Rewards:** Disruptive innovation opportunity: Develop credit cards with flexible point-earning opportunities to attract and retain customers. - **Automated Round-up Rewards:** Disruptive innovation opportunity: Implement automated rounding up of points on purchases to increase customer engagement and loyalty. - **Guaranteed Points Back:** Disruptive innovation opportunity: Offer guaranteed points back for a certain threshold of points earned each year to incentivize spending and usage. ### Who This Affects Most - **Credit Card Industry:** Disruptive innovation opportunity: Explore new approaches to credit card rewards systems to differentiate from competitors and appeal to consumers. - **Retail Industry:** Disruptive innovation opportunity: Collaborate with credit card companies to create tailored rewards programs that incentivize customer spending in specific retail sectors. - **Financial Technology Industry:** Disruptive innovation opportunity: Develop digital platforms and technologies that automate the calculation and distribution of credit card rewards for improved user experience and engagement. ## Related on Trend Hunter - [Premium Travel Card Debuts](https://www.trendhunter.com/trends/citi.md) - [Rewarding Gas Credit Cards](https://www.trendhunter.com/trends/exxon-mobil-smart-card.md) - [Flexible Reward Credit Cards](https://www.trendhunter.com/trends/bpme-rewards-signature-visa.md) - [Consolidated Fuel Credit Cards](https://www.trendhunter.com/trends/fuel-credit-card.md) - [Extra Cash-Back Cards](https://www.trendhunter.com/trends/rakuten-american-express-card.md) - [Charitable Loyalty Program Expansions](https://www.trendhunter.com/trends/charitable-loyalty-program.md) - [All-in-One Loyalty Programs](https://www.trendhunter.com/trends/avion-rewards.md) - [Progressive Loyalty Reward Programs](https://www.trendhunter.com/trends/rbc-expands-avion-rewards.md) - [Delivery App Credit Cards](https://www.trendhunter.com/trends/doordash-rewards-mastercard.md)