# Expansive Ballpark Breweries Mikkeller's Citi Field Brewery Is Open Outside the Iconic Stadium By Justin Lam | Published 2018-03-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/citi-field-brewery References: [grubstreet](http://www.grubstreet.com/2018/03/mikkeller-opens-in-nyc.html?utm_source=nym&utm_medium=f1&utm_campaign=feed-part) & [amazinavenue](https://www.amazinavenue.com/2018/3/26/17162448/mets-mikkeller-brewery-citi-field-beer-craft-new-york) New York beer fans now have another thing to get excited about as [Mikkeller](https://www.trendhunter.com/trends/mikkeller) has recently opened its [Citi Field Brewery](https://www.trendhunter.com/trends/the-curated-table) just outside the iconic baseball park. This is the first east coast location for the Denmark-based brewing company, who has made quite a name for itself as a brewer of amazing [Imperial Stouts](https://www.trendhunter.com/trends/berry-cider) and New England-style IPAs that were not afraid to push the boundaries of flavor. This expansion to the east coast will allow Mikkeller the opportunity to use the site as a test ground for new expressions and the chance to import product previously unsold in the east coast market. The space inside the Citi Field Brewery is absolutely massive, coming in at 10,000 square feet, and is sure to easily seat eager fans leaving the ball park. While beer is the main focus of the brewery, there will also be food from Claus Meyer’s Great Northern Food Hall, Korean fried-chicken from Unidentified Flying Chickens, Pat LaFrieda's meat man and local burger chain Whitmans. Image Credit: [Liz Clayman](https://www.lizclayman.com/), ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 21% | Activity: 7% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Craft Beer Expansion:** The opening of Mikkeller's Citi Field Brewery highlights the trend of breweries expanding into iconic locations, offering unique beer experiences. - **Boundary-pushing Flavors:** Mikkeller's reputation for pushing the boundaries of flavor creates opportunities for innovative beer creations and new taste sensations. - **Test Ground for New Expressions:** The Citi Field Brewery provides Mikkeller the opportunity to experiment and test new beer expressions in the east coast market. ### Where This Applies - **Craft Beer:** Craft breweries can explore expanding into well-known locations to attract new customers and create immersive beer experiences. - **Food and Beverage:** Collaborations between breweries and food providers, such as Claus Meyer’s Great Northern Food Hall and Unidentified Flying Chickens, can enhance the dining experience at breweries. - **Hospitality and Entertainment:** Breweries located near entertainment venues, like Citi Field, can attract fans before and after events, generating additional revenue and creating a destination experience. ## Related on Trend Hunter - [Baseball Beer Branding](https://www.trendhunter.com/trends/baseball-beer-branding.md) - [Hockey Fan-Targeted Beers](https://www.trendhunter.com/trends/big-deal-brewing.md) - [Extra-Flavorful Artisan IPA Beers](https://www.trendhunter.com/trends/iron-hill-brewery-ipas.md) - [Baseball-Inspired Cocktails](https://www.trendhunter.com/trends/baseball-inspired-cocktails.md) - [American Brewery Market Expansions](https://www.trendhunter.com/trends/outer-range-brewing.md) - [Connective Metaverse Ballparks](https://www.trendhunter.com/trends/mlb-virtual-ballpark.md) - [Retailer-Exclusive Craft Beers](https://www.trendhunter.com/trends/brooklyn-brewery-and-tesco.md) - [Non-Alcoholic Beer Expansions](https://www.trendhunter.com/trends/eastern-market-brewing.md) - [Apologetic Beer Initiatives](https://www.trendhunter.com/trends/obstructed-brews.md)