# Unlimited Micromobility Subscriptions Lyft is Testing Unlimited Citi Bike Access for Subscribers By Daniel Johnson | Published 2020-08-11 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/citi-bike1 References: [engadget](https://www.engadget.com/lyft-citi-bike-pink-subscription-perk-test-130019472.html) & [lyft](https://www.lyft.com/) Lyft has begun to test unlimited access to its [Citi Bike](https://www.trendhunter.com/trends/citi) for everyone who subscribes to the company’s Pink program. The offer will be rolled out to a select group of Lyft users, where they can access Citi Bike rides as much as they desire. However, Citi Bike riders will have a limit of 45 minutes. The promotion could entice more consumers to sign up for Lyft's Pink subscription. [Lyft Pink](https://www.trendhunter.com/trends/discounted-rideshare) was launched in October of 2019, as a cost-effective option for consumers who often rely on Lyft’s transportation services. The subscription gives customers a 15% better rate on car rides in the United States, as well as [priority pickup at the airport](https://www.trendhunter.com/trends/uber-shuttle-routes), and free 30-minute bike and scooter riders. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 41% | Activity: 29% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Unlimited Micromobility Subscriptions:** Companies can offer unlimited access to micromobility services to subscribers of their loyalty or subscription programs. - **Subscription-based Transportation Services:** Businesses can introduce a subscription-based model that offers consumers a cost-effective and convenient alternative to traditional transportation services. - **Partnerships Between Ride-sharing and Micromobility Companies:** Companies can establish collaborations to create integrated transportation solutions that offer customers a seamless experience between ride-sharing and micromobility services. ### Sectors Adopting This - **Ride-sharing:** Ride-sharing companies like Lyft can offer micromobility services such as bikes and scooters to their subscribers through partnerships with companies like Citi Bike. - **Micromobility:** Micromobility companies can partner with ride-sharing services to broaden their customer base and offer customers more transportation options in addition to bicycles and scooters. - **Subscription-based Services:** Businesses in various industries can explore the integration of subscription-based pricing models for their products or services to attract and retain loyal customers. ## Related on Trend Hunter - [Discounted Rideshare Partnerships](https://www.trendhunter.com/trends/discounted-rideshare.md) - [Scooter Rideshare Partnerships](https://www.trendhunter.com/trends/spin-electric-scooters.md) - [Long-Term Bike Rental Services](https://www.trendhunter.com/trends/yulu.md) - [Voting Day Rideshare Deals](https://www.trendhunter.com/trends/voting-initiatives.md) - [Rideshare Delivery Partnerships](https://www.trendhunter.com/trends/doordash-and-lyft.md) - [Pet-Friendly Rideshare Services](https://www.trendhunter.com/trends/pet-rides.md) - [Airport Commuting Programs](https://www.trendhunter.com/trends/lyft-and-united.md) - [Pass-Based E-Scooter Platforms](https://www.trendhunter.com/trends/superpedestrian.md) - [Electric Earning Incentives](https://www.trendhunter.com/trends/new-earning-incentive.md)