# Urban Apparel Megastores Citadium's New Champs Elysées Megastore Will Cater to Millennials By Katherine Pendrill | Published 2017-04-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/citadium References: [wwd](http://wwd.com/fashion-news/fashion-scoops/citadium-to-open-on-the-champs-elysees-10845367/) & [fr.fashionnetwork](http://fr.fashionnetwork.com/news/Citadium-debarque-cet-ete-sur-les-Champs-Elysees,805431.html) The French retailer known for its hip, urban apparel will soon be setting up shop on the Champs Elysées. Already a go-to destination for fashion-forward millennials, the flagship's extensive collection is sure to be a major draw for shoppers. Citadium is a millennial-targeted apparel company owned by the [Printemps Group](https://www.trendhunter.com/trends/beamble). The brand's new [flagship store](https://www.trendhunter.com/trends/house-of-dior-new-york) -- which is set to open this July -- will be located on the Champs Elysées and will span a massive 18,000-square-feet. The three-story shop will house over 250 [sport and streetwear labels](https://www.trendhunter.com/trends/lululemon-5), with options ranging from emerging designers to established brands. The merchandise will also range from clothing and footwear to accessories and high-tech gadgets. The new Citadium flagship demonstrates the brand's ongoing effort to reach "a more international Millennial clientele." ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 91% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Urban Apparel Megastores:** The rise of megastores offering curated collections of urban wear and accessories presents opportunities for urban fashion brands to showcase emerging designers and established brands in a single shopping experience. - **Millennial-targeted Retail:** Retailers looking to tap into the buying power of millennials should focus on experiential retail and curated collections that are tailored to this consumer group's wants and needs. - **Tech-infused Retail:** The integration of high-tech gadgets and interactive displays in retail stores provides opportunities for retailers to enhance the shopping experience and engage customers in new and exciting ways. ### Sectors Adopting This - **Retail Industry:** Retailers aiming to cater to millennials should consider opening urban apparel megastores that showcase the latest trends and technologies that appeal to this consumer group. - **Fashion Industry:** Fashion brands targeting millennials should focus on creating curated collections that align with the values and preferences of this consumer group, such as sustainability and gender-neutral fashion. - **Technology Industry:** Technology companies that can offer interactive, high-tech offerings that enhance the shopping experience for consumers have the opportunity to partner with retailers and help transform the retail industry. ## Related on Trend Hunter - [Experiential Retail Sports Concepts](https://www.trendhunter.com/trends/champs-sports-homefield.md) - [Monochrome Parisian Flagship Stores](https://www.trendhunter.com/trends/cybex.md) - [Gen-Z-Targeted Retail Concepts](https://www.trendhunter.com/trends/on-rotation.md) - [Contemporary Luxury Retail Spaces](https://www.trendhunter.com/trends/contemporary-luxury.md) - [Gen Z Concept Stores](https://www.trendhunter.com/trends/uo-x-glendale.md) - [Immersive Fashion Retail Destinations](https://www.trendhunter.com/trends/urban-revivo.md) - [French Retailer Expansions](https://www.trendhunter.com/trends/french-retailer.md) - [French Modernism Luxe Retailers](https://www.trendhunter.com/trends/celine-store-2.md) - [Colorful European Retail Experiences](https://www.trendhunter.com/trends/european-retail.md)