# Geometric Beer Redesigns Cisk Lager Unveils New Design in Celebration of Its 90th Anniversary By Grace Mahas | Published 2019-10-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cisk-lager References: [thedieline](https://thedieline.com/blog/2019/10/14/bluemarlin-helps-cisk-celebrate-90-years-as-a-national-icon) & [cisk](https://cisk.com/en/splash) Cisk Lager, an [American Adjunct Lager style beer](https://www.trendhunter.com/trends/living-the-dream) founded in 1929, recently unveiled its [new beer design](https://www.trendhunter.com/trends/edinburgh-gin-redesign) in celebration of its 90th anniversary. The 90th anniversary-celebrating design features vibrant colors including blue, yellow, and red in addition to a skyline with a rising sun and the number ninety. “‘As we approached our 90th birthday, we recognised the opportunity to celebrate Cisk in all its glory – its exceptional quality, its deep-rooted connection to the Maltese, and its commitment to providing a constant source of enjoyment and social entertainment,’ comments Susan Weenink Camilleri, Head of Sales and Marketing at Simonds Farsons Cisk. The [new brand identity](https://www.trendhunter.com/trends/peroni-nastro-azzuro) will undoubtedly set Cisk Lager apart from competitors with its vibrancy and help increase brand awareness. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 55% | Activity: 58% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Vibrant Packaging Redesign:** Beverage brands can redesign their packaging with bright colors and bold imagery to increase brand awareness and stand out on store shelves. - **Anniversary Celebration Packaging:** Brands can commemorate milestones with special packaging designs that celebrate their history and showcase their commitment to quality and customer satisfaction. - **Cityscape-inspired Design:** Beverage brands can use cityscapes and iconic landmarks as design inspiration for their packaging to create a connection with consumers and convey a sense of place and heritage. ### Who This Affects Most - **Beverage:** Beverage brands can innovate their packaging design to increase sales and brand recognition. - **Alcohol:** Alcohol brands can commemorate milestones like anniversaries with special packaging designs that celebrate their history and showcase their commitment to quality and customer satisfaction. - **Marketing:** Marketing agencies can help beverage companies create vibrant and unique packaging designs that increase brand awareness and stand out on store shelves. ## Related on Trend Hunter - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Redesigned Bold Beer Brands](https://www.trendhunter.com/trends/peroni-smith-lumen.md) - [Visual Beer Brand Identities](https://www.trendhunter.com/trends/visual-brand-identity1.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [River-Inspired Beer Identities](https://www.trendhunter.com/trends/mekong-river.md) - [Australian Beer Revamps](https://www.trendhunter.com/trends/tooheys.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Americana Beer Cans](https://www.trendhunter.com/trends/made-of-america.md)