# Curated Experience Contests The CÎROC Love Squad Helps to Create a Memorable Valentine's Day By Laura McQuarrie | Published 2022-02-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ciroc-love-squad References: [prnewswire](https://www.prnewswire.com/news-releases/win-the-chance-to-have-the-ultimate-valentines-day-experience-curated-by-cirocs-love-squad-301475074.html) & [Cheers.Ciroc](http://Cheers.Ciroc.com)  To elevate at-home [Valentine's Day celebrations](https://www.trendhunter.com/trends/tipsy-cupid), the [CÎROC Love Squad](https://www.trendhunter.com/trends/croc-strawberry-limonade) has been assembled to provide loved ones with a one-of-a-kind experience. For a limited time, United States residents ages 21 and up are invited to enter for their chance to have their Valentine's Day wish come true. The squad will select a lucky winner to receive an experience customized for two, just for someone who "deserves to be showered with love and a little bit of luxury." The CÎROC Love Squad combines the expertise of event planners, photographers, stylists, comedians and celebrity chefs. Although there will only be [one lucky contest winner](https://www.trendhunter.com/trends/wineinspired-weekend), anyone can prepare the brand's recipe for Pomegranate Sweetheart Cocktail with the full-bodied CÎROC Pomegranate, hibiscus tea, coffee concentrate brew and grenadine. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 37% | Activity: 38% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Curated Experience Contests:** Brands can create unique experiences that engage and reward customers with tailored, high-end experiences. - **In-home Celebrations:** Brands can market products and services that cater to at-home celebrations, providing customers with convenience and personalized experiences. - **Personalized Luxury Experiences:** Personalized, one-of-a-kind luxury experiences can be used to engage customers and build brand loyalty. ### Who This Affects Most - **Hospitality:** Hotels can offer curated romantic experiences for Valentine's Day and other special occasions to attract customers. - **Alcohol:** Alcohol brands can partner with event planners and influencers to offer customized luxury experiences that feature their products. - **Retail:** Retail brands can create at-home celebration experiences by offering specialty products and services, such as gourmet meal kits and decor. ## Related on Trend Hunter - [Romantic Cocktail Recipes](https://www.trendhunter.com/trends/fiveyear-barrel-aged-rum.md) - [Celebratory Cocktail Couple Kits](https://www.trendhunter.com/trends/pickup-lime-kits.md) - [Branded St. Patrick's Giveaways](https://www.trendhunter.com/trends/dublin-up-cocktail.md) - [Romantic Bourbon Cocktail Kits](https://www.trendhunter.com/trends/gift-set-for-bourbon-lovers.md) - [Limited-Edition Orange Liqueur Kits](https://www.trendhunter.com/trends/cosmos-caviar-kit.md) - [TV Series Cocktail Experiences](https://www.trendhunter.com/trends/chamre-offers.md) - [DIY Love-Inspired Cocktail Kits](https://www.trendhunter.com/trends/love-potion-cocktail-kit.md) - [Gin-Branded Valentine's Cocktails](https://www.trendhunter.com/trends/rose-gin-greyhound.md) - [Mystery VIP Weekend Experiences](https://www.trendhunter.com/trends/cristalino-nights.md)