# Personal Jail Ads The CIRE 'Cage' Campaign Captures a Major Social Issue By Amelia Roblin | Published 2010-12-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cire-cage-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/cire_center_for_the_reintegration_of_prisoners_cage) & [tbwa.es](http://www.tbwa.es/) It's a touchy subject for many, but this CIRE 'Cage' campaign quite literally points to a flaw in society's ability to allow second chances. The [Center for the Reintegration of Prisoners](https://www.trendhunter.com/trends/guinness-world-record) knows all too well that even detainees who have served their time on the inside often feel incarcerated within the community. Bringing attention to an overlooked group of of people, the CIRE 'Cage' campaign by [TBWA](https://www.trendhunter.com/trends/mcdonalds-france-1)\ Barcelona places a [former prisoner in a vulnerable position](https://www.trendhunter.com/trends/banned-books-jail), inciting sympathy for the purpose of a cause that few on the outside think twice about. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 41% | Activity: 51% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Prisoner Reintegration:** New innovations in counseling, employment services and education for former prisoners, to break the cycle of recidivism. - **Social Advocacy Marketing:** A growing trend where brands tackle major social issues with awareness campaigns, to change perceptions and help vulnerable groups. - **Community Integration Programs:** New initiatives at the city level that work to increase social cohesion and build more inclusive communities. ### Industries Being Reshaped - **Social Services:** Opportunities for providers to rethink how they serve former prisoners, and offer more personalized and innovative solutions. - **Marketing and PR:** A growing business opportunity for consultancies and agencies, that work with clients to create social advocacy campaigns. - **Nonprofits and Government:** Opportunities for governments and nonprofits to collaborate on prisoner reintegration initiatives, to bring about positive social change. ## Related on Trend Hunter - [Awareness-Raising Rolling Papers](https://www.trendhunter.com/trends/last-prisoner-project.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Social Good Peruvian Menswear](https://www.trendhunter.com/trends/pieta.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Emergency Refuge Shelter Replicas](https://www.trendhunter.com/trends/emergency-refuge-shelter.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md)