# Couture Clown Captures The 'Circus Maximus' Acne Paper Editorial Features Whimsical Fashion By Jana Pijak | Published 2012-03-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/circus-maximus-acne-paper References: [ftape](http://ftape.com/media/?p=36100) & [acnepaper](http://www.acnepaper.com/) The ‘Circus Maximus’ Acne Paper magazine editorial centers around a [whimsical clown-inspired theme](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025). Dressed as expressive clowns, models Andrey Smidl, Thomas Sottong and Peter Bruder star in this circus-ready shoot. From dynamic makeup to [high end couture looks](https://www.trendhunter.com/trends/chanel-spring-summer-2026), this stunning shoot dares to push style boundaries. Captured by the lens of fashion photographer Julia Hetta, this fashion story is all about a highly conceptual level of fantasy. Featured in the publication’s Spring 2012 issue, the ‘Circus Maximus’ Acne Paper editorial is outfitted by stylist Mattias Karlsson. Clad in a multitude of forward-thinking designer garments, models sport pieces from labels that include Prada, Jil Sander, Yohji Yamamoto, Viktor & Rolf and Alexander Mcqueen. From edgy styling to an imaginative visual concept, this stunning shoot is both an artful and [avant-garde vision of fashion’s](https://www.trendhunter.com/trends/hm-x-glenn-martens) future. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 62% | Activity: 70% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Whimsical Fashion:** Disruptive innovation opportunity: Explore the potential of incorporating playful and imaginative elements into traditional fashion designs to create unique and captivating looks. - **Conceptual Fantasy:** Disruptive innovation opportunity: Push the boundaries of fashion by embracing highly conceptual and fantastical themes in photo shoots and editorials for an artistic and avant-garde vision. - **Forward-thinking Designer Garments:** Disruptive innovation opportunity: Collaborate with innovative designers to create cutting-edge garments that challenge traditional fashion norms and inspire new trends. ### Where This Applies - **Fashion Photography:** Disruptive innovation opportunity: Experiment with unconventional photography techniques and themes to create unique and captivating fashion editorials that stand out from the crowd. - **Fashion Styling:** Disruptive innovation opportunity: Embrace bold and edgy styling choices that push the boundaries of traditional fashion, creating visually captivating looks that captivate audiences. - **Fashion Design:** Disruptive innovation opportunity: Collaborate with avant-garde designers to create forward-thinking garments that challenge traditional fashion norms and redefine the future of the industry. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Luxe Cartoon-Adorned Apparel](https://www.trendhunter.com/trends/moonmin.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md)