# Cryptocurrency-Centric Distilleries 'Circumstance' Uses Blockchain Tech for Spirit Pre-Sales By Laura McQuarrie | Published 2018-08-23 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/circumstance References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2018/08/bristol-distillery-to-sell-spirits-via-blockchain-technology/) & [circumstancedistillery](http://www.circumstancedistillery.com/) 'Circumstance' is a UK-based distillery that recently opened and aims to offer not just [innovative styles of whisky and rum](https://www.trendhunter.com/trends/luxury-rum), but inventive ways for consumers to purchase the spirits. The new distillery is setting itself apart as one of the first to use [blockchain technology to pre-sell spirits](https://www.trendhunter.com/trends/buffalo-trace). Consumers are able to purchase digital tokens in the form of cryptocurrency, which may be redeemed at a later point in time for bottles released by Circumstance. The first 1,000 tokens are set to be launched for £30 each, with the second batch costing £35 and the third increasing to £40 per token. As the tokens are on a blockchain, they also have the potential to be traded or sold. As Circumstance co-founder Liam Hirt describes “Unlike other token sales this isn’t a crowd-funding exercise. This is offering people a way to get involved early and be a part of something interesting." ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 75% | Activity: 86% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Blockchain-based Pre-sales:** The use of blockchain technology for pre-selling spirits disrupts traditional methods of purchasing and offers innovative opportunities for early participation. - **Cryptocurrency Tokens for Purchasing:** Using digital tokens as cryptocurrency for buying spirits introduces a new form of payment and opens up possibilities for frictionless transactions. - **Digital Asset Trading in the Spirits Industry:** The ability to trade or sell spirits tokens on the blockchain creates a secondary market and potential investment opportunities within the spirits industry. ### Where This Applies - **Distilleries:** Distilleries can adopt blockchain technology for pre-sales, providing a unique purchasing experience for their customers and attracting tech-savvy consumers. - **Cryptocurrency:** The integration of cryptocurrency as a payment method in the spirits industry allows for seamless and secure transactions, expanding the use cases for digital currencies. - **Digital Asset Trading:** The emergence of a secondary market for spirits tokens enables investors to participate in the spirits industry without traditional investments, leading to new financial opportunities. ## Related on Trend Hunter - [NFT-Paired Whisky Casks](https://www.trendhunter.com/trends/spirits-network-the-borders-distillery.md) - [Cryptocurrency-Inspired Whiskeys](https://www.trendhunter.com/trends/gold-bar-whiskey-bitcoin-reserve.md) - [Crowd-Created Vodkas](https://www.trendhunter.com/trends/degen-distillery.md) - [Limited-Edition Liquor NFTs](https://www.trendhunter.com/trends/glenfiddich-blockbar.md) - [Luxury Whisky NFTs](https://www.trendhunter.com/trends/dewars.md) - [Twinset Whiskey NFTs](https://www.trendhunter.com/trends/benriach-1.md) - [Luxury Liquor NFT Marketplaces](https://www.trendhunter.com/trends/blockbar.md) - [Asset-Backed Whiskey NFTs](https://www.trendhunter.com/trends/rlon-wang.md) - [NFT Scotch Whisky Bottles](https://www.trendhunter.com/trends/johnnie-walker-release.md)