# Kid-Friendly Circular Clothes Borobabi's Model Helps Parents Save Money and Reduce Waste By Laura McQuarrie | Published 2020-09-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/circular-clothes References: [prnewswire](https://www.prnewswire.com/news-releases/borobabi-introduces-circular-clothing-model-for-kids-301136992.html) & [borobabi](http://www.borobabi.com) Borobabi is a woman-owned [circular clothing solution](https://www.trendhunter.com/trends/coach-and-poshmark) that offers sustainably and ethically produced [children's garments for rent](https://www.trendhunter.com/trends/rax) so that parents can get more use out of items and prevent outgrown clothes from heading to the landfill. The circular clothes solution helps parents borrow and keep items until kids outgrow them, or they go out of season. It's estimated that parents spend hundreds of dollars yearly on clothing for their kids, only to have kids quickly outgrow them—which leads to a high volume of clothing ending up at the landfill. By disrupting traditional models, Borobabi diverts waste from landfills and aligns with clothing companies that use [high-quality organic fibers](https://www.trendhunter.com/trends/iclothing), sustainable and ethical design processes and share similar social values. After launching kids clothing, Borobabi plans to introduce maternity styles in August 2021. Image Credit: Borobabi ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 15% | Activity: 52% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Circular Clothing Solutions:** Companies can offer sustainable and ethical clothing rental solutions to consumers to reduce waste and extend the lifespan of clothing items. - **Sustainable Kids Clothing Rentals:** Providing a circular clothing solution for children's clothing reduces expenses for parents and increases sustainability, while still allowing for stylish and trendy fashion. - **Maternity Clothing Rentals:** Expanding a circular clothing rental service to include maternity wear offers convenience and affordability for soon-to-be mothers and reduces waste in the fashion industry. ### Sectors Adopting This - **Sustainable Fashion:** Innovative companies in the sustainable fashion industry can address disposable clothing issues and offer circular clothing solutions for customers, such as Borobabi's clothing rental strategy. - **Children's Clothing Retail:** Circular clothing rental models could disrupt traditional children's clothing retail, offering sustainable and high-quality garments that can be rented for a fraction of the cost of buying them outright. - **Maternity Fashion:** Circular clothing rental solutions can also be applied to the maternity fashion industry, offering affordable and sustainable options for women during this stage of life. ## Related on Trend Hunter - [Circular Children's Denim](https://www.trendhunter.com/trends/zara-1.md) - [Surplus Fabric Childrenswear](https://www.trendhunter.com/trends/remake-by-burberry.md) - [Sustainable Play Clothes](https://www.trendhunter.com/trends/sustainable-play-clothes.md) - [Circular Non-Shrink Apparel](https://www.trendhunter.com/trends/john-lewis-3.md) - [Sustainable Kids Apparel](https://www.trendhunter.com/trends/kidly.md) - [Pre-Loved Clothing Platforms](https://www.trendhunter.com/trends/preowned-platform.md) - [Adaptable Kids' Headphones](https://www.trendhunter.com/trends/adaptable-kids-headphones.md) - [Festive Eco-Friendly Apparel](https://www.trendhunter.com/trends/earthytweens.md) - [Repurposed Christmas Gear](https://www.trendhunter.com/trends/lidl-1.md)