# Social Distancing Blankets Burger King's Circular Beach Blankets Support Safe Social Distancing By Laura McQuarrie | Published 2020-05-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/circular-beach-blanket References: [adsoftheworld](https://www.adsoftheworld.com/media/direct/burger_king_burger_king_keeps_you_safe_outdoors) As parks and public spaces are reopening, cities are exploring the use of circles painted on the grass to encourage physical distancing—and [Burger King](https://www.trendhunter.com/trends/bbh) Israel's circular beach blanket offers a similar approach. The product for safe social distancing helps to set out a designated area of space, help people enjoy the outdoors with a fast food meal. The playful design of the [circular blanket](https://www.trendhunter.com/trends/tortilla-throw-blanket) includes an outer circle that says "do not cross this line," plus other outlined items representing summertime essentials like sunglasses, sunscreen, a hat and a book, plus menu items from Burger King. At the center of the blanket, Burger King spelled out "sit here," along with its logo, to designate a way for people to safely keep their distance while enjoying a meal outside. Image Credit: Burger King ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 97% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Circular Design:** The use of circular design elements in social distancing products creates visually appealing and clear boundaries for safe distancing. - **Outdoor Dining:** The integration of fast food meals with outdoor dining experiences presents an opportunity to cater to customers' desire for both convenience and enjoying nature. - **Creative Marketing:** Innovative marketing techniques like using branded products for social distancing can help businesses create unique and memorable experiences for their customers. ### Where This Applies - **Fast Food:** Fast food industry can explore the use of branded products like circular beach blankets to offer safe and enjoyable outdoor dining experiences. - **Public Spaces:** Organizations involved in managing parks and public spaces can benefit from implementing circular designs and branded products to encourage social distancing in a visually appealing way. - **Marketing and Advertising:** Marketing agencies and advertisers can leverage creative marketing techniques like using branded products for social distancing to engage and connect with customers in unique ways. ## Related on Trend Hunter - [Burger Branded Button-Ups](https://www.trendhunter.com/trends/bbh.md) - [Social Distancing Measurement Tools](https://www.trendhunter.com/trends/the-social-stick.md) - [Sustainable Soft Beach Blankets](https://www.trendhunter.com/trends/nomadix-festival-blanket.md) - [Crinkle-Cut Fry-Themed Body Pillows](https://www.trendhunter.com/trends/crinkle-cut-cuddler.md) - [Show-Inspired Burger Menus](https://www.trendhunter.com/trends/spongebob-menu.md) - [Grayscale Burger Restaurants](https://www.trendhunter.com/trends/burger-king-france-anti-bullying.md) - [Vibrant Nautical-Themed Cartoon Meals](https://www.trendhunter.com/trends/burger-king-x-spongebob-squarepants.md) - [Tortilla Throw Blankets](https://www.trendhunter.com/trends/tortilla-throw-blanket.md) - [Data-Driven QSR Campaigns](https://www.trendhunter.com/trends/bk-unwrapped.md)