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# Vintage-Inspired Sunglasses
Oliver Goldsmith Debuted the Chic 'Circle Line' Sunglasses

By Grace Mahas | Published 2020-09-22 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/circle-line-1
References: [olivergoldsmith](https://www.olivergoldsmith.com/product/circle-line/)

[Oliver Goldsmith](https://www.trendhunter.com/trends/roger-federer-1), the premium sunglasses brand, recently expanded its collection with a new release from its vintage archive, the avant-garde sunglasses dubbed CIRCLE LINE. The new pair was originally designed in 1970 and takes a spin on the traditional [circle glasses](https://www.trendhunter.com/trends/akila-blackbird-x-the-beatles) with an elevated aesthetic, perfect for the modern consumer, specifically for those with average width faces.

In addition, the Oliver Goldsmith CIRCLE LINE sunglasses feature [premium grade UVA/UVB sun lense](https://www.trendhunter.com/trends/goodr-x-cheetos), making them optimal for outdoor use. The vintage shades are available in a variety of colorways including Light Torteillose, Rain, Tulip, and Black Torteillose. Fans can get their hands on the re-released CIRCLE LINE sunglasses both online and in select retailers for $515. d d

Image Credit: Oliver Goldsmith

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 49% | Activity: 11% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury)

## Key Themes

### What Makes This Trend Stand Out

- **Vintage-inspired Sunglasses:** Disruptive innovation opportunity: Creating a line of affordable, customizable vintage-inspired sunglasses for the mass market.
- **Avant-garde Sunglasses:** Disruptive innovation opportunity: Designing avant-garde sunglasses with built-in smart technology, such as augmented reality displays or biometric sensors.
- **Elevated Aesthetic Eyewear:** Disruptive innovation opportunity: Developing a line of elevated aesthetic eyewear made from eco-friendly materials, appealing to environmentally conscious consumers.

### Sectors Adopting This

- **Fashion Accessories:** Disruptive innovation opportunity: Integrating fashion accessories with wearable technology to create smart sunglasses that offer health monitoring or personalized style recommendations.
- **Vintage Fashion:** Disruptive innovation opportunity: Creating an online marketplace that specializes in curated vintage fashion, including a wide selection of vintage-inspired sunglasses.
- **Sustainable Eyewear:** Disruptive innovation opportunity: Developing a sustainable eyewear industry that utilizes recycled materials, innovative manufacturing methods, and a closed-loop system for product disposal.

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