# Hong Kong Hightops Cipher Shoes Are Black and White Luxury Kicks By Joanne Lam | Published 2010-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cipher-shoes References: [cipherism](http://www.cipherism.com/) With [simplistic lines and basic colours](https://www.trendhunter.com/trends/morse-code-cortez), Cipher Shoes may very well be the next [Vans](https://www.trendhunter.com/trends/hender-scheme-2) or Chuck Taylors to hit the streets. Although presently based in Hong Kong, this [luxury brand](https://www.trendhunter.com/trends/black-tie-20) intends to expand internationally. Available in three major styles, Seditionary, Subterranean and Libertine, and with their memory foam insoles, the simplistic yet stylish Cipher Shoes will definitely make their mark in the shoe-lover community. **Implications** - When consumers look into buying an article of clothing or a pair of shoes, they often imagine themselves wearing the clothes or shoes with products already in their wardrobes. Corporations can capitalize on this by creating products based on simple designs and colors, making the articles versatile and stylish. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 53% | Activity: 75% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Simplicity in Design:** Designing products with simple designs and colors can make them versatile and stylish, appealing to consumers who want to easily match them with their existing wardrobe. - **Luxury Streetwear:** Luxury brands venturing into the streetwear market, like Cipher Shoes, have the opportunity to cater to the growing demand for high-end sneakers and accessories. - **International Expansion:** Luxury brands, such as Cipher Shoes, are focusing on expanding their markets internationally, tapping into new customer bases and increasing brand awareness globally. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can embrace simplicity in design to offer versatile and stylish products that cater to consumers' desire for easy coordination with their existing wardrobe. - **Streetwear:** The streetwear industry presents disruptive innovation opportunities for luxury brands, allowing them to captivate customers with high-end sneakers and clothing infused with street culture influences. - **Luxury Goods:** Luxury goods industry players can explore international expansion strategies to tap into new markets, broaden their customer base, and increase global brand recognition. ## Related on Trend Hunter - [Lifestyle Sneaker Debut](https://www.trendhunter.com/trends/axis-sneaker.md) - [Classically Elegant Sleek Loafers](https://www.trendhunter.com/trends/allstar-coinloafer.md) - [Texturally Elevated Footwear](https://www.trendhunter.com/trends/club-c-grounds-uk.md) - [Minimalist Sporty Sneakers](https://www.trendhunter.com/trends/shai-001-clean-slate.md) - [Minimal Hybrid Sneaker Loafers](https://www.trendhunter.com/trends/sneaker-loafer.md) - [Fashion House-Made Skate Sneakers](https://www.trendhunter.com/trends/huntington-skate-shoe.md) - [Formal-Ready Collaborative Footwear](https://www.trendhunter.com/trends/clot-and-adidas.md) - [Japanese-Made All-Leather Footwear](https://www.trendhunter.com/trends/hender-scheme-2.md) - [Minimalist New Year Sneakers](https://www.trendhunter.com/trends/on-year-of-the-snake-cloudtilt.md)