# Sugar-Branded Shops The Cioccolato Store Rebranding by Savvy Studio Has a Serious Sweet Tooth By Jana Pijak | Published 2012-02-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cioccolato-store-rebranding-by-savvy-studio References: [trendland.net](http://trendland.net/cioccolato-rebranding-by-savvy-studio/) & [savvy-studio.net](http://savvy-studio.net/branding/cioccolato/) The Cioccolato Store rebranding by [Savvy Studio](https://www.trendhunter.com/trends/savvy-sweets) features sugary sweet signage and a deliciously designed interior. The [pastry boutique](https://www.trendhunter.com/trends/pastis-de-belm) is known for its custom desserts made for special events. In collaboration with Savvy Studio, Cioccolato made a decision to reinvent their brand, taking its sweet shop and signage to the next level. Developing a new visual brand identity, Cioccolato dares to stand out with the use of brightly hued elements, witty sayings and sugary branding. From tasty, whimsical furnishings and built-ins to minimalist and artful packaging, this dynamic Cioccolato Store rebranding by Savvy Studio is a bold take on the classic pastry store design. From fun elements to design-conscious accents, this bold interior pays tribute to younger years, making visitors get in touch with their inner child. Image Credit: Savvy Studio ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 58% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Playful Branding:** The trend of using playful and whimsical branding elements is on the rise in pastry boutiques, opening up disruptive innovation opportunities for packaging and visual identity designers. - **Experience Design:** As more retail shops embrace the concept of experiential design to attract customers, the pastry industry could benefit from incorporating interactive design elements and immersive experiences into their spaces. - **Customization:** With the growing demand for customized desserts and baked goods, the pastry industry could benefit from investing in technology and processes that allow for greater personalization and flexibility in production. ### Industries Being Reshaped - **Retail Design:** Retail design firms could explore new opportunities in the pastry industry by offering expertise in experiential design and playful branding. - **Packaging Design:** As pastry boutiques look for ways to differentiate themselves in a crowded market, there is an opportunity for packaging designers to create unique and memorable packaging that stands out to customers. - **Bakery Technology:** There is a growing need for technology innovation in the pastry industry to facilitate customized dessert orders, such as automated decorating machines and digital design tools. ## Related on Trend Hunter - [Immersive Brand Architecture](https://www.trendhunter.com/trends/loacker-galaxy.md) - [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md) - [Heritage Interior Chocolate Shops](https://www.trendhunter.com/trends/barnaby-shop.md) - [Vegan Confectionery Store Concepts](https://www.trendhunter.com/trends/vegan-confectionery-store.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Modernized Confectionery Branding](https://www.trendhunter.com/trends/marich-pancrafted-chocolates.md) - [Chocolate Flavor-Branded Displays](https://www.trendhunter.com/trends/hersheys-cookies-n-creme.md) - [Vibrantly Designed Confectionary Office](https://www.trendhunter.com/trends/ritter-sport-schokozentrale.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md)