# Chiseled Coat Hanger Ads These Cintia Gym 'Summer Collection' Ads are Hung Up on Getting Fit By Emily Evans | Published 2011-06-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cintia-gym-summer-collection References: [adsoftheworld](http://adsoftheworld.com/media/print/cintia_gym_body_shirt_woman) Many people fantasize about what it would be like to have their ideal bodies, just like the ones featured in these Cintia Gym 'Summer Collection' ads. These ads consist of bodies that would have many people in awe. These [clever ads](https://www.trendhunter.com/trends/dreamies-treats) were done by advertising agency DCS in Porto Alegre, Brazil, and the individuals featured certainly live up to Brazil's reputation for having good-looking beach bodies. Although these ads are not real bodies, they are still super creative and cool! The Cintia Gym 'Summer Collection' ads have these ideal bodies hung up on a hanger, telling you to show off your body if you feel as though you've gotten fit enough from being at the Cintia Gym. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 43% | Activity: 66% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Body Image Advertising:** Opportunities to disrupt traditional advertising by challenging societal beauty standards and promoting body positivity. - **Creative Fitness Marketing:** Innovative ways to market fitness facilities by incorporating artistic elements and unconventional messaging. - **Virtual Fitness Experiences:** The rise of virtual fitness platforms and experiences that allow users to achieve their ideal bodies from the comfort of their own homes. ### Industries Being Reshaped - **Advertising:** Disruptive opportunities for advertising agencies to create campaigns that challenge traditional beauty standards. - **Fitness:** Innovative marketing strategies for fitness facilities to attract customers by offering unique and creative experiences. - **Technology:** Opportunities for tech companies to develop virtual fitness platforms that provide users with personalized workout programs and experiences. ## Related on Trend Hunter - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Stylish Outdoor Gyms](https://www.trendhunter.com/trends/stylish-outdoor-gym.md) - [Consumer-Inspired Store Mannequins](https://www.trendhunter.com/trends/london-store-mannequins.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Dynamic Industrial Outdoor Gyms](https://www.trendhunter.com/trends/outfit.md) - [Haute Fashion Fitness Products](https://www.trendhunter.com/trends/celine-fitness-collection.md) - [Ultra-Heavy Billboard Activations](https://www.trendhunter.com/trends/worlds-heaviest-billboard.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Empowering Summer Campaigns](https://www.trendhunter.com/trends/empowering-summer-campaign.md)