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# Spicy Sweet Artisan Vodkas
The MerryGo Blazing HEEET Cinnamon Vodka Has a Great Mouthfeel

By Michael Hemsworth | Published 2017-03-02 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cinnamon-vodka
References: [trndmonitor](https://trndmonitor.com/spirits-spotlight-merrygo-spirits-and-foundations-marketing-group-announce-the-launch-of-blazing-heeet-cinnamon-vodka/) & [merrygospirits](http://www.merrygospirits.com/)

Whether to be drank straight or used in a cocktail, the MerryGo Blazing HEEET Cinnamon Vodka is intended to offer a delicious flavor and an unexpected mouthfeel. The vodka is crafted from 100% natural ingredients and made with a [hot cinnamon flavor](https://www.trendhunter.com/trends/archie-rose-cinnamon-smoked) that is fiery, spicy, sweet and tingly when consumed. This makes it a different kind of product that can be utilized in cocktails in a seemingly endless number of ways in order to create new flavor experiences beyond what's possible with plain spirits.

The MerryGo Blazing HEEET Cinnamon Vodka comes as a response to the growing number of consumers who are looking for ways to make their own cocktails and who are partial to more premium, [artisanal spirits](https://www.trendhunter.com/trends/honeysuckle-vodka) to enjoy.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 25% | Activity: 2% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Artisanal Spirits:** Crafting new and unique flavors with natural ingredients can cater to the growing demand for artisanal spirits.
- **Flavor-infused Spirits:** Infusing spirits with bold and spicy flavors like cinnamon can create new tasting experiences for consumers.
- **Cocktail Culture:** With a rising interest in making cocktails at home, new and innovative spirits like MerryGo Blazing HEEET Cinnamon Vodka can attract consumers looking to experiment with new recipes.

### Where This Applies

- **Alcohol Manufacturing:** The trend for artisanal spirits presents an opportunity for new and existing alcohol manufacturers to create and market unique and natural flavor profiles.
- **Beverage Retail:** Incorporating unique and flavor-infused spirits like MerryGo Blazing HEEET Cinnamon Vodka in their product mix can attract consumers looking beyond traditional spirits.
- **Hospitality & Tourism:** Catering to the new-found interest in cocktails at home, hospitality and tourism businesses can offer cocktail-making classes highlighting new and innovative spirits like MerryGo Blazing HEEET Cinnamon Vodka.

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