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# Cinnamon Toast-Infused Pancakes
Snooze, an A.M. Eatery Has Just Added New Cinnamon Toast Pancakes

By Katherine Pendrill | Published 2023-02-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cinnamon-toast-pancakes
References: [nrn](https://www.nrn.com/menu/menu-tracker-new-items-popeyes-perkins-and-cracker-barrel/gallery?slide=9)

![Cinnamon Toast-Infused Pancakes](https://cdn.trendhunterstatic.com/thumbs/499/cinnamon-toast-pancakes.jpeg)

Snooze, an A.M. Eatery has managed to combine the delicious taste of cinnamon toast with the texture of fluffy buttermilk pancakes in the form of its new Cinnamon Toast Pancakes.

The new Cinnamon Toast Pancakes start with a pair of fluffy buttermilk pancakes stuffed with house-made cinnamon toast bits and cinnamon sugar. The pancakes are then topped with vanilla cream, whipped cinnamon butter, even more cinnamon toast bits, cinnamon sugar, and a dusting of powdered sugar. Best of all, 100% of the proceeds from the sales of the new Cinnamon Toast Pancakes will benefit José Andrés’s relief organization [World Central Kitchen](https://www.trendhunter.com/trends/holiday-ice-cream-series).

With Pancake Tuesday just around the corner, the new Cinnamon Toast Pancakes from Snooze, an A.M. Eatery might be the perfect way to celebrate.

Image Credit: Snooze, an A.M. Eatery

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 15% | Activity: 14% | Freshness: 14%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Flavored Pancakes:** There is an opportunity for breakfast restaurants and food chains to experiment with fun flavor combinations using pancakes as a base.
- **Socially Responsible Menu Items:** There is an opportunity for businesses to create menu items that give back to charitable causes and raise awareness for important social issues.
- **Limited-time Offerings:** Creating limited-time offerings is an opportunity for businesses to generate buzz and excitement around their brand while testing new menu items.

### Who This Affects Most

- **Breakfast Restaurants:** Breakfast restaurants can take advantage of the popularity of breakfast foods by adding unique and exciting menu items like flavored pancakes.
- **Charity Organizations:** Charity organizations can partner with businesses to create mutually beneficial partnerships where menu items give back to charitable causes.
- **Fast Food Chains:** Fast food chains can create limited-time offerings to generate buzz and excitement around their brand while experimenting with new menu items.

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