# Hoverboard Cereal Ad Campaigns This Cinnamon Toast Crunch Ad Takes Convenience to the Extreme By Riley von Niessen | Published 2016-05-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cinnamon-toast-crunch References: [mashable](http://mashable.com/2016/05/21/popup-himeji-lego-castle/) & [youtube](https://www.youtube.com/watch?v=Y53CndXL-Mk) The cereal brand Cinnamon Toast Crunch has been behind a few [bizarre advertising campaigns](https://www.trendhunter.com/trends/cinnamon-toast-crunch-and-pit-viper) in the past. With its latest campaign, Cinnamon Toast Crunch attaches a [cereal bowl](https://www.trendhunter.com/trends/kelloggs-town) to a hoverboard with 'Breakfast in the Fast Lane.' The company claims that it's "the most innovative way to get where you’re going without skipping breakfast. Part bowl, part board, it’s the greatest way to eat Cinnamon Toast Crunch on two wheels." The commercial follows different riders aboard the 'Cinnamon Toast Cruiser,' drawing in looks from amazed passersby. Although the novelty devices are not available to the public, Cinnamon Toast Crunch constructs hoverbaord stations promoting the absurd idea, which works to lead consumers to spread word of the brand's tactics through social media. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 15% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Novelty Advertising Campaigns:** Using unique and unconventional advertising methods to generate buzz and engage consumers. - **Convenience-driven Marketing:** Creating products or services that offer convenience and efficiency to consumers. - **Social Media Word-of-mouth:** Leveraging social media platforms to encourage consumers to share brand experiences and generate organic publicity. ### Industries Being Reshaped - **Food and Beverage:** Exploring innovative ways to market food and beverages to capture consumer attention and increase brand awareness. - **Technology and Gadgets:** Developing and promoting new technologies and gadgets to enhance convenience and offer unique user experiences. - **Advertising and Marketing:** Adopting and implementing creative advertising strategies to engage consumers and stand out in a competitive market. ## Related on Trend Hunter - [Emoji-Inspired Cereal Launches](https://www.trendhunter.com/trends/cinnamoji-toast-crunch.md) - [Festive Cereal Houses](https://www.trendhunter.com/trends/cingerbread-house-kit.md) - [Hot Cinnamon Cereals](https://www.trendhunter.com/trends/cinnafuego-toast-crunch.md) - [Waffle-Shaped Cinnamon Cereals](https://www.trendhunter.com/trends/cinnamon-toast-crunch-waffle.md) - [Cinnamon Cereal-Flavored Lattes](https://www.trendhunter.com/trends/cinnamon-toast-crunch-latte.md) - [Rolled-Shaped Cinnamon Cereal](https://www.trendhunter.com/trends/cinnamon-toast-crunch-rolls.md) - [Pizza-Flavored Cinnamon Cereals](https://www.trendhunter.com/trends/cinnamon-toast-crunch-pizza.md) - [Cereal-Flavored Drink Mixes](https://www.trendhunter.com/trends/swiss-miss-cinnamon-toast-crunch-cinnamilk.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md)