# Waffle-Shaped Cinnamon Cereals General Mills Added a New Shape and Flavor to its CTC Lineup By Colin Smith | Published 2024-04-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cinnamon-toast-crunch-waffle References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/25886-cinnamon-toast-crunch-launches-waffle-shape) & [cinnamontoastcrunch](https://www.cinnamontoastcrunch.com/products/cereal)  [General Mills](https://www.trendhunter.com/trends/cinnagraham-toast-crunch) has recently introduced a waffle-shaped version of their popular cereal, Cinnamon Toast Crunch (CTC). This innovative take on the classic cereal features waffle-shaped pieces, adding a new twist to the beloved flavor. The waffle-shaped Cinnamon Toast Crunch joins the existing CTC product line, which includes other variations such as the [Cinnamon Toast Crunch Churros](https://www.trendhunter.com/trends/cinnamon-toast-crunch-pizza). Fans of the original cereal can now enjoy the same iconic taste in a fun and novel shape. Consumers across the nation can find the waffle-shaped Cinnamon Toast Crunch at select retailers. The suggested retail price for this new cereal is $5.69. Whether enjoyed as a breakfast staple or a delightful snack, the waffle-shaped Cinnamon Toast Crunch offers a fresh way to experience the familiar cinnamon-sugar goodness that has made the brand a favorite among cereal enthusiasts. Image Credit: General Mills ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 22% | Activity: 36% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Novel Cereal Shapes:** Exploring innovative shapes for popular cereal brands provides a fun twist on traditional flavors. - **Iconic Flavor Variations:** Introducing new flavor variations to classic cereals can attract both loyal customers and newcomers to the brand. - **Retail Price Adjustments:** Adapting retail prices for novel cereal products can influence consumer perceptions and purchasing decisions. ### Where This Applies - **Food and Beverage Manufacturing:** Incorporating unique shapes and flavors in cereal production can drive innovation in the food and beverage industry. - **Retail and Grocery:** Stocking new cereal products at select retailers can enhance the shopping experience and attract consumer interest. - **Consumer Packaged Goods:** Adjusting the retail price of cereals can impact sales strategies and consumer engagement within the consumer packaged goods sector. ## Related on Trend Hunter - [Rolled-Shaped Cinnamon Cereal](https://www.trendhunter.com/trends/cinnamon-toast-crunch-rolls.md) - [Graham Cracker-Dusted Cereals](https://www.trendhunter.com/trends/cinnagraham-toast-crunch.md) - [Hot Cinnamon Cereals](https://www.trendhunter.com/trends/cinnafuego-toast-crunch.md) - [Spicy-Sweet Cinnamon Snacks](https://www.trendhunter.com/trends/cinnafuego.md) - [Cinnamon Maple-Flavored Cereals](https://www.trendhunter.com/trends/maple-waffle-crisp.md) - [Cookie-Flavored Holiday Cereals](https://www.trendhunter.com/trends/sugar-cookie-toast-crunch.md) - [Mexican Hot Chocolate Cereals](https://www.trendhunter.com/trends/mexican-style-hot-chocolate-cereal.md) - [Conical Cereal-Flavored Snacks](https://www.trendhunter.com/trends/cinnamon-toast-crunch-bugles.md) - [Resurrected Waffle-Themed Cereals](https://www.trendhunter.com/trends/waffle-crisp-cereal.md)