# Cereal-Flavored Protein Bars The Cinnamon Toast Crunch Protein Bar Has Two-Grams of Sugar By Michael Hemsworth | Published 2021-10-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cinnamon-toast-crunch-protein-bar References: [csnews](https://www.csnews.com/2021-best-new-products-awards-winner-alternative-snacksprotein-bars) & [generalmills](https://www.generalmills.com)  The Cinnamon Toast Crunch Protein Bar has been created by [General Mills](https://www.trendhunter.com/trends/cheerios-protein-bars) as a [cereal-inspired snack bar](https://www.trendhunter.com/trends/think-crispy-squares) for consumers looking to stave off hunger in a nostalgic way. The protein bar is a new take on the classic breakfast cereal flavor and is packed with 20-grams of protein and just two-grams of sugar to make it suited for those who traditionally incorporate [high-protein snacks](https://www.trendhunter.com/trends/trek-high-protein-bars) into their diet. The bar is likely to be a hit amongst Millennial and Gen X consumers who will be intrigued by the nostalgic nature of the snack that calls to mind simpler times. The Cinnamon Toast Crunch Protein Bar is crafted with a multilayered formulation that gives it an array of textures for consumers to enjoy. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 27% | Activity: 44% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Nostalgic Snacks:** Opportunity to capitalize on consumers' desire for nostalgic snack experiences through innovative flavor combinations and packaging. - **Protein Bars:** Disruptive innovation opportunity through developing more protein bar flavors that cater towards nostalgic breakfast cereals. - **Low-sugar Snacks:** Opportunity to create low-sugar snack options while still maintaining great taste and flavor profiles. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry could continue to invest in product development of nostalgic snacks, such as cereal-flavored protein bars. - **Fitness and Nutrition:** The fitness and nutrition industry can capitalize on the popularity of high-protein snacks and develop more low-sugar options to cater to consumers' health preferences. - **Packaging:** The packaging industry has an opportunity to create unique packaging designs for nostalgic snack products that appeal to millennial and Gen X consumers. ## Related on Trend Hunter - [Collaboration Protein-Packed Cereals](https://www.trendhunter.com/trends/ghost-protein-cereal-x-cinnamon-toast-crunch.md) - [Crunchy Low-Sugar Protein Bars](https://www.trendhunter.com/trends/one-crunch.md) - [Textually Crunchy Snack Bars](https://www.trendhunter.com/trends/one-crunch-bars.md) - [Cereal-Made Protein Bars](https://www.trendhunter.com/trends/cheerios-protein-bars.md) - [High-Protein Cereal Bars](https://www.trendhunter.com/trends/magic-spoon-treats.md) - [Nostalgic Cereal Protein Bars](https://www.trendhunter.com/trends/pure-protein-pebbles.md) - [Spicy Cereal Snack Bars](https://www.trendhunter.com/trends/cinnafuego-toast-crunch-cereal-bars.md) - [Protein-Rich Ice Cream Cereals](https://www.trendhunter.com/trends/cheerios-protein-cookies-crme.md) - [Grain-Free Cereal Bars](https://www.trendhunter.com/trends/grain-free-cereal-bar.md)