# Swirly Cereal-Themed Clogs Crocs and General Mills Launch the Cinnamon Toast Crunch Clog By Niko Pajkovic | Published 2022-05-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cinnamon-toast-crunch-clog References: [footwearnews](https://footwearnews.com/2022/focus/collaborations/crocs-cinnamon-toast-crunch-cereal-clogs-collaborations-1203279697/) & [crocs](https://www.crocs.ca/) Iconic rubber clogs brand [Crocs](https://www.trendhunter.com/trends/froot-loops-1) has partnered with American food producer [General Mills](https://www.trendhunter.com/trends/cinnamoji-toast-crunch) to launch a limited-edition Cinnamon Toast Crunch clog. To mimic the look of a fresh bowl of Cinnamon Toast Crunch, the all-new silhouette features a white and tan colorway that is delivered in a swirly milk-and-cereal-like pattern. In addition, the new cereal-themed clogs come equipped with a heel strap dressed in Cinnamon Toast Crunch's signature green, red, blue, and purple color scheme. What's more, the clogs come packaged with a series of branded Jibbitz charms, which include pieces such as a 3D cereal bow and specific Cinnamon Toast Crunch imagery. For those interested, the limited-edition Cinnamon Toast Crunch clog was released on April 28 and is currently available at retail locations such as [Footlocker](https://www.trendhunter.com/trends/air-max-plus-moonlight), Champs, and Eastbay. Image Credit: Crocs ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 93% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Food-inspired Fashion:** Opportunity for fashion companies to collaborate with food producers and offer limited edition products that merge the two industries. - **Branded Packaging:** Opportunity to create unique packaging that reflects the branding of the product and increases its collectibility among consumers. - **Customizable Accessories:** Opportunity to offer unique accessories that allow customers to personalize their limited edition products, increasing their value and desirability. ### Where This Applies - **Footwear:** Companies in the footwear industry can collaborate with food brands to create limited edition products that offer a unique twist on traditional footwear styles. - **Food and Beverage:** Brands in the food and beverage industry can collaborate with fashion brands to offer limited edition products that reflect their branding in a new and unique way. - **Collectibles:** Companies in the collectibles industry can offer customized accessories that allow customers to personalize and enhance the value of their limited edition products. ## Related on Trend Hunter - [Cereal-Themed Multi-Color Clogs](https://www.trendhunter.com/trends/froot-loops-1.md) - [Chromatic Cereal Mascot Clogs](https://www.trendhunter.com/trends/froot-loops-x-crocs-classic-clog.md) - [Collaborative Donut-Inspired Clogs](https://www.trendhunter.com/trends/crocs-and-krispy-kreme.md) - [Donut-Inspired Clog Designs](https://www.trendhunter.com/trends/krispy-kreme-and-crocs.md) - [Bright Candy Clog Capsules](https://www.trendhunter.com/trends/candy-clog.md) - [QSR-Backed Clog Capsules](https://www.trendhunter.com/trends/crocs-2.md) - [Treat-Themed Clog Designs](https://www.trendhunter.com/trends/haribo-2.md) - [Gummy Candy-Inspired Clogs](https://www.trendhunter.com/trends/crocs-and-haribo.md) - [Snack-Stashing Boots](https://www.trendhunter.com/trends/pringles-x-crocs.md)