# Cinnamon Yarn T-Shirts The KOUP Cinnamon T-Shirt Naturally Combats Odor By Laura McQuarrie | Published 2019-12-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/cinnamon-t-shirt References: [kickstarter](https://www.kickstarter.com/projects/koupclub/koup-the-cinnamon-t-shirt-a-brand-new-way-to-stay-fresh?ref=section-homepage-projectcollection-1-staff-picks-newest) Silver is commonly infused into performance clothing, bedsheets and towels to keep odor-causing bacteria at bay but KOUP is introducing a new way for people to stay fresh with the Cinnamon T-Shirt. The unique clothing design is made with patented technology that combines cinnamon extracts and recycled polyester, which creates a yarn that's breathable, lightweight, eco-friendly and odor-fighting. The quick-drying, non-toxic t-shirt style makes the most of [cinnamon, which is antimicrobial and all-natural](https://www.trendhunter.com/trends/bearaby-second-skin-sheets). While some [heavy metal coatings used on textiles](https://www.trendhunter.com/trends/graftek-basics) are temporary and disappear after only a few cycles of laundry, the patented technology used on the Cinnamon T-Shirt promises to last a lifetime. As well as leveraging the natural properties of cinnamon, the design of the shirt encourages airflow with a pore-like, textured jacquard structure. Image Credit: KOUP ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 49% | Activity: 72% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Cinnamon-infused Clothing:** Opportunity to disrupt the performance clothing market by introducing cinnamon-infused fabrics that combat odor-causing bacteria. - **Eco-friendly Yarn:** Disruptive innovation opportunity to create more sustainable and odor-fighting yarns by combining cinnamon extracts and recycled polyester. - **Antimicrobial Fashion:** Chance to revolutionize the fashion industry by incorporating antimicrobial properties into clothing, such as utilizing cinnamon extracts for odor control. ### Who This Affects Most - **Performance Apparel:** Opportunity for performance clothing brands to explore the use of cinnamon-infused fabrics to address odor-related issues. - **Sustainable Textiles:** Disruptive innovation potential within the sustainable textiles industry by developing odor-fighting yarns through the combination of cinnamon extracts and recycled polyester. - **Fashion and Apparel:** Revolutionary potential in the fashion industry to incorporate antimicrobial properties into clothing through the use of cinnamon extracts for odor control. ## Related on Trend Hunter - [Adaptable Anti-Odor T-Shirts](https://www.trendhunter.com/trends/wellen-patinatech-tshirt.md) - [Multi-Day Wear Wool Shirts](https://www.trendhunter.com/trends/proof-72hour-merino-air-tshirt.md) - [Antimicrobial Towels](https://www.trendhunter.com/trends/titan-yarn.md) - [Hydrophobic Technical Tees](https://www.trendhunter.com/trends/technical-tee.md) - [Unique T-Shirt Materials](https://www.trendhunter.com/trends/airknitx-tshirt.md) - [Advanced Ionized Silver Socks](https://www.trendhunter.com/trends/allday-silver-socks.md) - [Cotton Tee Fragrances](https://www.trendhunter.com/trends/his-white-tshirt.md) - [Innovative Bacteria-Free Bedding](https://www.trendhunter.com/trends/prossioni.md) - [Antimicrobial Cooling Sheet Sets](https://www.trendhunter.com/trends/rest-and-noble.md)