# Branded Oatmilk Coffee Beverages The Tim Hortons Cinnamon Sugar Oatmilk Lattes are Non-Dairy By Michael Hemsworth | Published 2022-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cinnamon-sugar-oatmilk-lattes References: [chewboom](https://www.chewboom.com/2022/04/29/tim-hortons-debuts-new-cinnamon-sugar-oatmilk-lattes-made-with-non-dairy-chobani-oatmilk/) & [timhortons](https://www.timhortons.com)  The [Tim Hortons](https://www.trendhunter.com/trends/tim-hortons-vanilla-coconut) Cinnamon Sugar Oatmilk Lattes are arriving as part of the brand's continued shift towards offering more [plant-based menu items](https://www.trendhunter.com/trends/oatly-iced-coffees) to satiate growing consumer demand. The drinks are crafted with Chobani Oatmilk, which is being promoted as part of the launch to help the brand leverage the premium non-dairy product. The drinks come hot or iced and feature a blend of the brand's espresso along with brown sugar and cinnamon flavors, Chobani Oatmilk and a dusting of cinnamon powder. The Tim Hortons Cinnamon Sugar Oatmilk Lattes are launching alongside the option to add Chobani Oatmilk to any beverage. The product is reported to have a light, creamy texture that's perfect for cafe applications thanks to how well it froths and foams. Image Credit: Tim Hortons ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 14% | Activity: 41% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Coffee Beverages:** With the growing demand for plant-based options, there is an opportunity for brands to innovate and launch coffee beverages made with non-dairy milk alternatives. - **Oat Milk Craze:** Oat milk is gaining popularity as a premium non-dairy milk alternative, creating opportunities for brands to use it in coffee and other drinks. - **Customizable Cafe Drinks:** By offering customers the option to add non-dairy milk alternatives to any beverage, brands can cater to individual preferences and tap into the growing trend of customized coffee orders. ### Industries Being Reshaped - **Coffee:** Coffee shops and chains can incorporate non-dairy milk alternatives like oat milk in their drinks to attract health-conscious and environmentally-aware consumers. - **Plant-based Foods:** As consumers shift towards plant-based diets, there is a growing demand for plant-based alternatives in the food industry, including non-dairy milk, and cafes can capitalize on this trend. - **Dairy Alternatives:** Brands in the dairy alternatives industry can further innovate and push the versatility of oat milk by partnering with coffee shops and offering non-dairy milk options for their customers. ## Related on Trend Hunter - [Fast-Food Oat Milk Substitutions](https://www.trendhunter.com/trends/oat-milk-substitutions.md) - [Dairy-Free Horchata Drinks](https://www.trendhunter.com/trends/chobani-oat-horchata.md) - [Cafe-Quality RTD Oat Lattes](https://www.trendhunter.com/trends/readytodrink-oat-lattes.md) - [Icy Oat Milk Coffees](https://www.trendhunter.com/trends/iced-shaken-hazelnut-oatmilk-espresso.md) - [Chocolate Spread-Topped Lattes](https://www.trendhunter.com/trends/hazelnut-mocha-latte-topped-with-nutella.md) - [Hard Oat Milk Lattes](https://www.trendhunter.com/trends/nondairy-oat-milk-hard-latte.md) - [Cereal Milk Oat Beverages](https://www.trendhunter.com/trends/chobani-oatmilk-cereal-oatmilk.md) - [Plant-Based Iced Lattes](https://www.trendhunter.com/trends/caff-latte-by-oato.md) - [Vanilla-Forward Coconut Cafe Drinks](https://www.trendhunter.com/trends/tim-hortons-vanilla-coconut.md)