# Co-Branded Cartoon Cinnamon Rolls For a Limited Time, KFC is Selling Cinnamorol's Cinnamon Roll By Laura McQuarrie | Published 2017-06-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cinnamon-rolls References: [en.rocketnews24](http://en.rocketnews24.com/2017/06/05/new-kfc-dessert-features-japanese-sanrio-character-from-cinnamoroll/) & [entabe.jp](https://entabe.jp/news/gourmet/16778/kfc-cinnamonroll) In celebration of it being animated character Cinnamoroll's 15th anniversary, [Sanrio](https://www.trendhunter.com/trends/hello-kitty-x-pringles-collection) is teaming up with [KFC](https://www.trendhunter.com/trends/attack-on-titan-1) to offer Cinnamorol's Cinnamon Roll for a limited time in Japan. As part of the collaboration, individual cinnamon rolls are being sold in specially designed boxes that feature the beloved character from Sanrio. To mark its partnership with KFC, Sanrio's character is even dressed in a fast food uniform on the box. Because the treats are packaged in a take-away box that is ideal for gifting, the packaging includes directions for reheating the roll in the microwave for best enjoyment at a later time. Just as anime cafes are popular across Japan, so are menu items that give fans of a franchise all the more reason to go out of their way to try a new treat. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 30% | Activity: 22% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Character-branded Food:** Opportunity for businesses to collaborate with popular characters or franchises to create limited edition food products. - **Special Packaging for Takeaway:** Businesses can explore creative and unique packaging solutions for their takeaway products, making them more appealing for gifting. - **Anime Crossover Menus:** Restaurants and cafes can attract fans of popular anime franchises by offering special menu items inspired by the characters. ### Where This Applies - **Food and Beverage:** Food companies can partner with popular characters or franchises to create unique food products and packaging. - **Packaging:** Opportunity for packaging companies to provide innovative and eye-catching designs for takeaway food and gift packaging. - **Hospitality:** Restaurants, cafes, and food establishments can attract customers by creating special menu items inspired by popular anime characters. ## Related on Trend Hunter - [Regional Flavor Cinnamon Buns](https://www.trendhunter.com/trends/cinnabon-japan-cinnamon-buns.md) - [Cartoon Brand Snack Collaborations](https://www.trendhunter.com/trends/hello-kitty-x-pringles-collection.md) - [Anime QSR Collaborations](https://www.trendhunter.com/trends/attack-on-titan-1.md) - [Seasonal Cinnamon Roll Lineups](https://www.trendhunter.com/trends/cinnarolls.md) - [Baked Good-Flavored Cereals](https://www.trendhunter.com/trends/cinnabon-bakery-inspired-cereal.md) - [Celebratory Cartoon Candy Bars](https://www.trendhunter.com/trends/japanese-kitkat.md) - [Cinnamon Roll Cupcakes](https://www.trendhunter.com/trends/cinnamon-roll-cupcakes.md) - [Cartoonish Custard Dessert Collections](https://www.trendhunter.com/trends/sanrio-x-pastel.md) - [Chocolate-Topped Cinnamon Buns](https://www.trendhunter.com/trends/cinnabon-5.md)