# Cinnamon Roll-Flavored Popcorn This Co-Branded Snack Food Tastes Like Sweet Breakfast Pastries By Katherine Pendrill | Published 2016-07-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cinnamon-rollflavored References: [trndmonitor](https://trndmonitor.com/snack-spotlight-wise-cinnabon-popcorn/) & [wisesnacks](http://www.wisesnacks.com/products/popcorn/cinnabon.aspx) In keeping with the growing demand for remixed snacks, [Wise Foods](https://www.trendhunter.com/trends/wild-west-chocolate) has released a cinnamon roll-flavored popcorn. Combining the sugary taste of a cinnamon roll with the light and airy texture of air-popped popcorn, the hybrid snack food gives consumers a guilt-free way to indulge in something sweet. To create its cinnamon roll-flavored popcorn, Wise Foods teamed up with the popular dessert chain [Cinnabon](https://www.trendhunter.com/trends/cinnabon-x-warheads). The two companies then developed a one-of-a-kind popcorn flavor that tastes just like the world-famous Cinnabon Classic Cinnamon Rolls. Despite its sweet flavor, the air-popped snack is made from whole grains and free of added preservatives. At just 75 calories per cup, the cinnamon roll-flavored popcorn is likely to appeal to health-conscious consumers looking for a lighter snack option. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 75% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Remixed Snacks:** As demand for creative snacking options continues to rise, there is an opportunity for companies to create unique and unexpected flavor combinations. - **Hybrid Snack Foods:** Combining two popular snack items creates a unique product that has potential to stand out in a crowded market. - **Healthy Indulgences:** Consumers are seeking guilt-free ways to indulge in their favorite treats, presenting an opportunity for healthier versions of traditionally indulgent snacks. ### Industries Being Reshaped - **Snack Foods:** Innovation in the snack industry presents an opportunity for companies to position themselves as unique and exciting options in a competitive market. - **Co-branding:** Collaborating with established brands in different industries can help create buzz and interest in new products, as seen in this joint venture between Wise Foods and Cinnabon. - **Healthy Food Products:** As consumers prioritize healthy living and seek out healthier food options, companies have an opportunity to innovate in the health food space and create indulgent yet nutritious snacks. ## Related on Trend Hunter - [Cupcake-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-cinnamon-sugar-cupcake-popcorn.md) - [Sweet Cinnamon Popcorn Snacks](https://www.trendhunter.com/trends/cinnamon-butter-microwave-popcorn.md) - [Bakery-Inspired Protein Popcorns](https://www.trendhunter.com/trends/khloud-cinnamon-roll-protein-popcorn.md) - [Cereal-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/cerealflavored-popcorn.md) - [Spicy-Sweet Popcorn Snacks](https://www.trendhunter.com/trends/cheetos-flamin-hot-cinnamon-sugar.md) - [Cake-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/birthday-cake-flavored-popcorn.md) - [Chocolatey Donut Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-chocolate-glazed-donut.md) - [Sweet Cinnamon-Dusted Chips](https://www.trendhunter.com/trends/popcorners-cinnamon-crunch.md) - [Dessert-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-chocolate-caramel.md)