# Cinnamon-Crusted Marshmallow Treats Peeps Marshmallows Now Come in a Sweet Cinnamon Roll Flavor By Katherine Pendrill | Published 2016-11-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cinnamon-roll-flavor References: [chewboom](http://www.chewboom.com/2016/11/03/new-cinnamon-roll-peeps-available-walgreens/) & [marshmallowpeeps](https://www.marshmallowpeeps.com/product/cinnamon-roll-flavored-marshmallow-chicks/) The fluffy marshmallow chicks known as Peeps now come in a festive Cinnamon Roll flavor for the holiday season. While customers can already find the squishy treats in delicious flavors such as candy cane, gingerbread and sugar cookie, the new cinnamon sugar variety helps to round out the holiday lineup. The new Peeps flavor consists of the popular marshmallow chicks dipped in a cinnamon icing flavored fudge. The flavor is designed to mimic that of a warm cinnamon bun drizzled with sweet icing. To bring out the delicious holiday flavors, Peeps recommends baking a batch of Monkey Bread Muffins topped with the new Cinnamon Roll Peeps. Available exclusively at [Walgreens](https://www.trendhunter.com/trends/stuffed-puffs-monster-marsh) locations across the US, the new Cinnamon Roll Peeps are the perfect stocking stuffer for kids and adults with a sweet tooth. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 12% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Festive Flavor Developments:** Developing new and unique flavor profiles to cater to consumer interest around holidays can attract loyal customers. - **Cross-industry Collaborations:** Collaborating with complementary industries such as bakeries to create recipes with popular products can diversify one's consumer appeal. - **Customized Treats:** Providing options for consumers to customize the flavors of their Peeps Marshmallows can increase consumer engagement. ### Sectors Adopting This - **Confectionery Industry:** The confectionary industry can experiment with innovative flavors to cater to specific holidays or events. - **Bakery Industry:** Bakeries can collaborate with confectioneries to create unique pastries and desserts with popular treats such as Peeps Marshmallows. - **Food Gifting Industry:** Food gifting companies can recommend customized Peeps Marshmallows as a seasonal gift that caters to the recipient's dessert preferences. ## Related on Trend Hunter - [Bird-Shaped Marshmallow Treats](https://www.trendhunter.com/trends/peeps-1.md) - [Marshmallow-Packed Dessert Lineups](https://www.trendhunter.com/trends/peeps-holiday-marshmallow-line.md) - [Festive Marshmallow Candy Products](https://www.trendhunter.com/trends/holiday-products.md) - [Vibrant Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-easter-products.md) - [Festive Marshmallow Treat Ranges](https://www.trendhunter.com/trends/peeps-2024-holiday-lineup.md) - [Holiday Marshmallow Lineups](https://www.trendhunter.com/trends/holiday-marshmallow-lineup.md) - [Limited-Edition Marshmallow Cereals](https://www.trendhunter.com/trends/peeps-marshmallow-flavored-cereal.md) - [Customizable Marshmallow Chicks](https://www.trendhunter.com/trends/my-peeps.md) - [Holiday Themed Marshmallow Treats](https://www.trendhunter.com/trends/holiday-candy.md)